Montreal, Quebec, Canada
A fortuitous twist redirected my career from development to design in my inaugural year, a decision I wholeheartedly endorse. Design, to me, is a profoundly meaningful pursuit. It allows us to employ creative solutions that aid individuals, bolster businesses, and contribute to global change. My passion lies in crafting intelligent, efficient, and elegant products, consistently seeking the delicate equilibrium that benefits diverse user types. I firmly believe that meticulous attention to detail is the linchpin for achieving success in any endeavor. Check latest works and projects on Dribbble portfolio: https://dribbble.com/coreyliyi
- Designed and came up product solutions to build a well-know NFT research and transaction platform in the industry from 0 to 1 (https://tinyastro.io/) - Designed, created and helped to launch a 3D NFT collection - Design coached and tasks assigned
- Guided designs and shared information and skills to other designers - Leaded product design and did product feature research and marketing strategy - Built design system structure, rules of usages and reusable components - Designed wireframes and mockups for website and mobile apps - Did user behaviour data analysis and provided solutions to improve conversion and subscription rate - Did competitive analysis, summarized competitors’ behaviours, and provided solutions to optimize product features and business profit model - Created flow charts based on project requirements - Did user interview and research - Did concept design for upcoming products
- Did product research - Did user interviews - Got information with product manager and dev, and provided solution to improve both UI and UX - Discussed and investigated rebranding project - Provided concept design to show the idea and direction of the new version of the product - Did product wireframe based on the research with business requirements, functionalities and features - Did design system and style guide, and provided necessary stuff to dev - Did mockups based on wireframe and design system
- Improved the UI and UX for the current products - Did strategy for the new features and functionalities - Leading redesigned the new generation of the current product - Created well organized and reusable design system for similar products
- Researched product and offered targeted suggestions & ideas to improve user experience - Created completely reusable & compatible style guide of the product - Designed cutting edge, high fidelity mock-ups based on business requirements - Introduced and shared better softwares or solution to improve team's efficiency - Worked closely with BA, QA and developers to provided all necessary stuff - Provided concept design to show the development direction of products and the design trends to business.
- Designed configurable and reusable websites & UI components. - Worked closely with analysts to create very user-friendly mockups. - Created UX wireframes for developers. - Developed branded UI standards and front-end style guide.