Greater Houston
Product Designer, UX Strategist, and AI Product Builder specializing in websites, digital products, applications, branding, and customer experiences. My background spans SaaS, healthcare, wellness, eCommerce, enterprise systems, and AI-powered platforms where I've helped organizations transform complex challenges into intuitive experiences through product strategy, UX design, workflow optimization, automation, and data-driven decision making.
· Defined product vision, user workflows, and customer acquisition experiences for an AI- powered lead generation and outreach platform. · Designed lead scoring, enrichment, and messaging workflows that reduced manual prospecting effort and streamlined outbound sales processes. · Built a credit-based monetization model, subscription architecture, and customer pipeline management system. · Collaborated across React, Node.js, Supabase, and OpenAI – powered implementation to bring product concepts from strategy through launch.
• Selected by LinkedIn as a Product Lifecycle Consultant supporting AI training and evaluation initiatives focused on product management, workflow optimization, and decision intelligence. • Contributed expertise in product discovery, prioritization, UX strategy, stakeholder collaboration, launch measurement, and continuous improvement across enterprise and customer-facing digital products. • Provided domain-specific insights derived from experience designing and scaling product, operational, and AI-enabled systems, helping improve AI understanding of real-world product development workflows and business decision-making processes. • Leveraged expertise across product strategy, enterprise UX, workflow architecture, analytics, and operational systems to support the development of more accurate and context-aware AI models.
· Led digital growth initiatives across eCommerce, website, paid media, email and customer engagement channels. · Designed and optimized end to end customer journeys, improving conversion opportunities across donation, product, and community engagement experiences via social media. · Directed and produced video and photography content used across websites, landing pages, social media, email campaigns, and customer engagement experiences.
· Redesigned onboarding experiences and conversion funnels resulting in a 20% increase in user engagement. · Designed landing pages, growth campaigns, and digital experiences focused on customer acquisition and retention. · Collaborated with business stakeholders to improve HIPPA-compliant healthcare experiences and product workflows.
• Developed and executed demand generation campaigns (emails, landing pages, websites, paid ads) tailored to client goals, leveraging AI tools for efficiency and personalization • Managed marketing automation platforms (HubSpot, Marketo) for campaign execution, lead scoring, and pipeline management • Built and optimized Google Ads and LinkedIn Ads campaigns, increasing ROI and audience engagement through data-driven targeting • Tracked and analyzed campaign performance metrics, creating dashboards and reports that informed stakeholders and guided optimization strategies • Partnered with client-facing teams to deliver strategic insights and actionable recommendations, ensuring measurable results and client satisfaction
Built and managed a book of business with 40+ active clients, generating over $15K–$20K in recurring monthly revenue through personal training packages starting at $100/hour • Acquired new clients through consultative sales, prospecting, and referrals, consistently exceeding monthly sales targets and contributing to club growth • Designed and delivered customized training programs (strength, nutrition, mobility, performance) tailored to client goals, improving results and retention • Achieved above-average client retention rates (12+ months vs. industry average of 3–6 months) by fostering strong, trust-based relationships and providing ongoing accountability • Balanced dual responsibilities of sales generation and high-level training delivery, demonstrating expertise in both business development and fitness coaching