Prescott, Arizona, United States
I'm a designer with a history of concept and strategy development. I've been involved in diverse projects including brand development, user experience, storytelling and marketing campaigns.
Universities, unions and charitable organizations trust Raftr’s Community Experience Platform to help them drive belonging among their populations and boost their collaboration, communications and content management efforts. Raftr’s SaaS B2B platform provides leaders with actionable data, reduces workloads and enlists communities of all descriptions to build the vibrant digital culture that every organization needs to thrive. Design & collaborate with product team to implement innovative solutions that benefit member communities Execute visual design from concept to final hand-off Conceptualize ideas that bring simplicity to complex design roadblocks Establish and maintain design guidelines and systems
Develop branding, art direct and lead design for global brand design systems, packaging, photography, social media, websites and advertising Create consistent brand messaging through collaboration with management, marketing, product design, engineering, copywriting, costing, and photography teams Art direction and project management for global brands, overseeing a team of production designers and illustrators Cross functional collaboration for print production and product manufacturing Participate in workshop & brainstorm sessions Prepare designs for and attend testing sessions; organize testing feedback and iterate designs Direct photo shoots and prepare/style sets
User interface design and digital content creation for Disneyland, Disney World, and Disney Cruise Line Collaborated with user experience designers, visual designers, copywriters and content strategists to create custom digital experiences User interface & visual design for the Vacation Modification feature for Disney World Provided annotations and design specifications for development teams Created & organized design assets for Disney Cruise Line sites
Accomplished a complete re-design and re-structuring of company website to improve usability for consumers and retailers Produced digital advertising, social media, and email campaigns Designed functional products for kids, pets and the home Created mechanical drawings and specifications for manufacturing Illustrated graphics and designed patterns for application on products and textiles Developed packaging concepts, die lines, and graphics for retail merchandising Researched trends and presented new product concepts Copywriting for digital and print products