Denver Metropolitan Area
With over 10 years of experience in digital marketing, I specialize in crafting and executing strategies that drive measurable results. My expertise spans digital advertising through paid search and paid social channels, conversion rate optimization, SEO, and marketing analytics—all focused on helping organizations exceed their goals. Over the years I've developed a proven track record of working cross-functionally with diverse teams to drive alignment throughout departments. I thrive on fostering partnerships across departments to align objectives, optimize processes, and achieve shared success. In addition to my technical and strategic capabilities, I bring valuable experience in people management, mentoring, and empowering team members to perform at their best while fostering a culture of innovation and growth. Passionate about leveraging data-driven insights and creative problem-solving, I am committed to driving results that matter and contributing to organizational success.
Driving pipeline-focused digital marketing efforts at Claroty. My team is responsible for attracting high-quality traffic through Paid Search, Paid Social, and Organic Search, ensuring a steady flow of relevant prospects into our funnel. We also lead ABM-focused initiatives, creating personalized chatbot experiences, and engaging with high-priority accounts to drive deeper connections with in-market prospects. In addition, we collaborate closely with our Campaigns, Field, and Operations teams to align marketing efforts with company-wide goals across global regions.
Leading digital acquisition strategies across Paid Search and Paid Social channels. Working cross-functionally with Content, Product, Lifecycle, and Growth teams to drive down-funnel success. Assisting our broader Marketing Team as the primary stakeholder for marketing analytics and establishing standing reports across major functions/roles. Leveraging data sources from our CRM, MAP, and various ad platforms to identify cost-efficiencies, that will allow us to scale.
Managing a team of 10+ that drives all inbound digital campaigns across our organization's 50+ subsidiaries. Leveraging Google Ads, Microsoft Advertising, Facebook Ads, Capterra, and LinkedIn, we have successfully scaled campaigns across multiple verticals to drive sustainable growth and made digital a primary driver for our businesses. By working laterally across multiple marketing and operational teams, we drive sustained growth by leveraging best-in-class practices and techniques to solidify our position as leaders in the B2B SaaS space.
Managing and executing on 25+ Google Ads accounts within various B2B software verticals. Utilizing Salesforce and other CRMs to track down-funnel data to make sure we are driving quality-leads that help drive growth. Worked cross-functionally with other stakeholders at our subsidiary companies and members of our in-house digital team to achieve company-wide targets.
Monitoring and contributing to both paid search efforts as well as marketing strategies. Daily duties include monitoring advertising budgets, data analysis, and enhancing current paid search efforts.
Recorded and modeled the data of weekly traffic on the company website. Much of this position had me using Google Analytics, to monitor various website metrics; HubSpot, for monitoring social media and email campaigns; Microsoft Excel was used for keeping track of the data being analyzed; Tableau was used for a majority of the data modeling as well as predictive analysis on future campaigns.