Greater Stockholm Metropolitan Area
Field and events marketing manager with experience driving pipeline and demand generation through strategic, end-to-end event programs in the B2B SaaS and cybersecurity space. Proven ability to own significant budgets, manage external vendors and agencies, and execute high-impact events — from large-scale tier 1 conferences to targeted ABM programs — that convert to qualified leads and measurable revenue. Equally comfortable operating at the strategic and executional level, with a track record of aligning event strategy to sales goals and cross-functional GTM priorities.
Start-Up (135th employee) - SMB Audience - CRM Software I am responsible for North America and Canada events, a team of two only. Planning everything from Roadshows, trade shows, community events, webinars, partner events, affiliate program, and more. Building new ABM and event programs from the ground upResponsible for North America and Canada events. I plan everything from roadshows, trade shows, community events, webinars, partner events, affiliate program, and more. I also lead the way on building new ABM and event programs from the ground up. My field marketing speciality is my creativity. My favorite thing to implement when I'm planning any sort of event is to set a theme during the early planning stages. It can be subtle or obvious but it helps get everyone in the planning phase on the same page. It also leads to some very intriguing and distinguished event activations. Ask me about it!
In-between Scale-Up and Start-Up (800 employees) - Enterprise, SMB, Developer Relations Audience - Stablecoin Crypto Currency At Circle we have a field marketing team of four people covering our events globally. Personally, in 2023 I have led 30+ events. The events range from C-suite focused intimate gatherings to sponsoring conferences ranging from 1k-50k attendees. - Enabling the sales team, implementing the marketing GTM strategy, and developing partner marketing plans - Driving demand generation with marketing campaigns and a multi-channel strategy - Creating the strategy and playbook for our events globally (planning events in the Americas, EU, Middle East, and Asia) - Leading our internal teams cross-functionally for events: writing up the messaging, content, brand, creative images, booth layout, copy writing, target accounts, etc. for each event
Scale-Up (2.5k employees) - Enterprise & SMB Audience - Cybersecurity A team of two covering all regional activities for the Nordics and Benelux: booking events & trade shows, negotiating packages, content syndication, CxO roundtables, personlized direct marketing campaigns, supporting and cooperating with sales sales team, user group meetings with CSM team, etc. Initially activities were face-to-face, but later supported virtually from the new office: the home office. - Worked together with EMEA marketing team for months to host a full-day virtual user group for over 300 customers. We provided workshops, case studies, prizes, and a special presentation from our CEO - Scoping out new conferences, forums, and vendors relevant to our region - Working intimately with sales team for tailored target account based marketing
Enterprise (11k+ employees) - Enterprise & SMB Audience - Ethernet, Hardware, IT Relocated internally from San Francisco to join the brand new inside sales team. Responsible for UK and Ireland region while working together with field sales representatives to curate target account list. Developing outreach email strategies with A/B testing different sequences, cold calling and pitching decision makers and identifying their pain points, achieved quarterly target of €1.05 million in pipeline contribution.