Malaysia
Experienced Marketing Specialist with a demonstrated history of working in the retail industry, skilled in media planning, campaign go-to-market strategies, content & communications development & marketing performance optimisation.
Lead trade marketing, brand communications, and performance marketing across all sales channels, driving strategic partnerships (Reckitt, Watsons, KOL/KOC), integrated digital GTM strategies, and data-driven CRM initiatives to grow brand awareness, engagement, and sales across D2C and retail.
• Led the brand communications, performance marketing, and public relations team to develop key strategies for the go-to-market plan. • Successfully launched the all-new Vertuo line of products, enhancing brand visibility and market presence. • Developed new member lifecycle journey to improve customer engagement and retention. • Optimized marketing spend ROI through localized content strategies, ensuring relevance and impact.
Team lead to the Go-To-Market team heading the key responsibilities below: • Brand communications and PR • Promotion & campaign go-to-market strategies • Location marketing & mall partnership management • New business opportunities and alternate content • Creative direction
Marketing and brand manager to the Timepiece Division, overseeing 10 brands including Frederique Constant, Victorinox Swiss Army, Nautica, Superdry, GUESS watches. • Maximize publicity and brand exposure with effective advertising campaigns according to the brand profiles and identities. • Assure consistent branding for all brands via ATLs, BTLs or on digital platform. • Negotiate for media deals, PR coverage and partnership with maximum returns. • Plan and execute events or launches to drive traffic to the stores and encourage sell-out. • Plan and execute partnerships deals that benefit both parties i.e. roadshows & sponsor events. • Liaise and coordinate with brand principals in Switzerland, United States and UK for approvals and reporting of A&P activities. • Manage customer relationship by organizing monthly gathering, sending newsletters, SMS blasts and store- promotions with store-VIPs.
Marketing and brand manager to the Luxury Timepiece Division, oversee 3 luxury brands including Bell & Ross, Frederique Constant and Alpina. • Plan and manage local media in the annual watch exhibition in Basel, Switzerland and present to them the latest collections from all 3 brands. • Maximize publicity and brand exposure with effective advertising campaigns according to the 3 difference brand profiles and identities. • Assure consistent branding for all 3 brands via ATLs, BTLs or on digital platform. • Negotiate for media deals, PR coverage and partnership with maximum returns. • Plan and execute events or launches to drive traffic to the stores and encourage sales. • Plan and execute 2 new stores opening in Gurney Plaza and The Gardens Mall. • Plan and execute partnerships deals that benefit both parties i.e. roadshows & sponsor events. • Liaise and coordinate with brand principals at Paris and Switzerland for approvals and reporting of A&P activities. • Manage customer relationship by organizing monthly gathering, sending newsletters and store- promotions with store-VIPs.