Rotterdam, South Holland, Netherlands
- Leading all European PR activities - Defining EU PR strategy for engagement with both Automotive and Non-Automotive media - Crafting effective product launch communication plans - Managing local PR teams - Yearly budget planning - Executive Positioning - Corporate Communications - Brand Partnerships - Crisis Management - Management of multiple agencies
- Directed pan-European PR initiatives, agency coordination, and product narrative development. - Developed creative campaign frameworks and media assets tailored to diverse markets. - Managed event logistics, earned media strategy, and influencer activations. - Drove measurable results in sentiment, coverage volume, and brand perception across the EU.
Led pan-European PR for NIO during a critical growth phase, shaping how the brand entered and scaled across new markets. Built and leveraged strong media relationships across automotive and lifestyle to drive high-impact coverage, credibility, and cultural relevance. Defined market-specific storytelling, translating global positioning into locally resonant narratives across multiple European regions. Directed influencer strategy and launch activations, turning key moments into coordinated, multi-channel visibility across earned, social, and experiential touchpoints. Aligned internal stakeholders and external agencies to ensure consistency in messaging, execution, and brand perception across markets. Contributed to measurable growth in awareness and consideration during a pivotal expansion period.
Managed PR across the Benelux for Xiaomi’s mobile and smart home ecosystem, driving brand visibility in a highly competitive market. Increased earned media coverage by 40% YoY through proactive storytelling, strong media relations, and consistent narrative building. Localized global campaigns for the Benelux, ensuring cultural relevance and market impact across both consumer tech and lifestyle segments. Built and maintained a strong network of media and influencer partners, strengthening brand credibility and reach across key verticals. Led product launches and press moments, coordinating messaging, media outreach, and hands-on experiences to maximize coverage and engagement. Integrated influencer activity with PR to amplify key announcements and extend reach across digital channels. Collaborated closely with marketing, retail, and e-commerce teams to align communications with commercial priorities and product cycles. Monitored performance and sentiment, using insights to refine messaging and improve campaign effectiveness over time.
Consulting for brands within the f&b, fashion, beauty and tech industry. Services: Public Relations Social Media Management Crisis Management Product Development Business Development Growth Management
Consulting position Services: Public Relations Growth Management Business Management