Jeff Coon

VP of B2B Commerce | Practice Lead for Salesforce B2B Commerce Cloud

Plano, Texas, United States

About

Hello, my name is Jeff Coon. I'm an eCommerce executive and I'm incredibly passionate about technology and team building. I live in Dallas and have a wonderful wife, two amazing sons, and three fun dogs. I have 25+ years of eCommerce experience working with some of the world's top brands such as Starbucks, Kraft, P&G, Kate Spade, Roots, Juicy Couture, Stanley Black & Decker, BCBG, Dickies, Gore, and many others. I've spent the past 15 years building, growing, and improving some of the largest and most successful Salesforce Commerce Cloud practices in the industry. Specialties: Salesforce Commerce Cloud B2C/B2B/D2C, Demandware, CloudCraze, Web Development, eCommerce Consulting, Marketplaces, Software Development Management, Software Architecture, Database Architecture, Agile Development, Web Services, Composable Commerce.

Experience

  • VP of B2B Commerce at Astound Digital
    Jun 2024 - Present · 2 yrs 1 mo

    • Practice Lead for B2B Commerce • Oversee commerce implementation, project work, and presales activities

  • VP of B2B Commerce at Fēnom Digital
    Nov 2022 - Jun 2024 · 1 yr 8 mos

    • Practice Lead for B2B Commerce • Oversee commerce implementation, project work, and presales activities

  • Director of Solution Architecture at Capgemini
    Feb 2015 - Nov 2022 · 7 yrs 10 mos

    • Practice Lead for Salesforce Commerce Clouds (B2C and B2B) • Manage a team of 20-25 Technical Architects in our Digital Customer Experience (DCX) group • Oversee commerce implementation, project work, and presales activities

  • Lyons Consulting Group (Dallas, TX)
    • Director of Solution Architecture
      Feb 2016 - Nov 2017 · 1 yr 10 mos

      • Practice Lead for Salesforce Commerce Cloud • Manage a team of 15-20 Technical Architects • Oversee eCommerce implementations for worlds leading brands

    • Sr. Solutions Architect
      Feb 2015 - Feb 2016 · 1 yr 1 mo

      • Sr. Technical Architect working on Salesforce Commerce Cloud B2C • Implemented several SFCC projects -- gathered technical requirements, authored technical specifications for development team, trained customer on the platform, and responsible for site launches

  • PFSweb (Plano, TX)
    • Director of eCommerce
      Oct 2011 - Jan 2015 · 3 yrs 4 mos

      - Built one of the largest and most successful Demandware / Salesforce Commerce Cloud practices in the industry - Hired and led a team of 96 eCommerce professionals across US, Europe and Asia - Responsible for $8MM eCommerce P&L - Subject-matter expert on the Demandware / Salesforce Commerce Cloud eCommerce platform - Led / directed multiple Demandware / SFCC eCommerce implementation teams, working on projects for Starbucks, Kraft, P&G, Kate Spade, BCBG, Roots, Gore, and many other distinguished brands

    • Manager of eCommerce
      Oct 2004 - Oct 2011 · 7 yrs 1 mo

      - Successfully grew staff from 10 to 96, and expanded staff from US-only to US/Europe/Philippines - Transitioned development team from 100% .NET development to SaaS-based Demandware platform - Directly led the implementation of numerous Demandware implementations as a Solutions Strategist - Created PFSweb's Demandware implementation & ongoing methodology, and scaled by hiring and training new staff to run multiple projects in parallel - Created and hired Quality Assurance team and instilled best practices for test case creation and execution, including regression and automation

    • Web Developer
      Oct 2000 - Oct 2004 · 4 yrs 1 mo

      - Implemented numerous D2C/B2B websites for brands such as HP, IBM, Nokia, Intel, Roots, and many others - Worked on a team of .NET developers to build and improve an in-house eCommerce platform, across all layers of the application - Integrated eCommerce sites to back-end OMS/ERP systems