Port Hueneme, California, United States
Over 25 years of experience as a seasoned content producer and brand strategist, has evolved into an impressive track record in leading teams and seamlessly orchestrating end-to-end production strategies for high-budget projects under strict deadlines. My extensive background in brand strategy and diverse experience across entertainment, consumer products, and live events have uniquely positioned me to consistently deliver exceptional results, exceeding the expectations of even the most discerning Fortune 500 clients. My passion is to work with other creatives and generate innovative ideas, crafting captivating results-driven campaigns. Thriving in high-pressure environments has provided a love for managing multiple projects concurrently. Whether it's meticulous budgeting, precise scheduling, expert production cycle management, or developing a compelling brand strategy, I am well-versed in all facets of the content production process. Witnessing the evolution of inspiration manifesting in tangible and impactful creations is the driving force behind my dedication to this craft. See some of my work in the following films: Disaster at Devil’s Jaw Rock Camp The Movie Marley Movie A Womb with a View Agency work at: Oniracom.com Non-Profit Campaigns: Community Environmental Council 2023 Campaign featuring Jeff Bridges - $17.97M Raised Save the Foothills 2023 - $20M Raised Unite to Light 2024 Live Directing and Music Videos at: CaliforniaRootsFestival.com Youtube.com/lukearcher
Leading the team of 24 which included Marketing Executives, Designers, Developers and Admin Staff to manage all aspects of creative content production and brand storytelling for the company’s clients including A-list Artists, Fortune 500 Companies, Consumer Brands and Business Start-ups. Key Duties Included: Develop and deliver creative proposals complete with operation control of content production and delivery to digital, TV, radio, social, and direct marketing channels. • Increased portfolio clients’ digital footprint by up to 300% • Built campaigns showcased in America’s largest venues including Time Square • Consistently completed projects on time and under budget • Increased a client’s sales by 60% in 1,200 stores in 6 months • Reduced agency spend while increased visibility
Working closely with high profile artists and brands, develop creative video content, direct, live direct, and produce award winning content for artists, film festivals, and brands in the US and Internationally. Key Achievements: • 10x RIAA Platinum Certification for Sales • 3 Grammy Nominations • Built key relationships with Agencies • Post production of over 300 commercials, films, episodes, and social media shorts • Generated over 300 Million online views for brands • Hired and managed 30+ member live production team members • Built key relationships with internal and external contracts
Supporting the live production team, direct over 600 concerts. Manage post production for a series of concert DVDs. Produce content for film, digital, and television. My role included sourcing and hiring crew members, negotiating contracts, scheduling and managing live events and post production. Grew revenues by 500% by establishing distribution and delivering products. Built the largest library of cannabis and reggae influenced content in the World.
Working with management and over 20 content developers, produce an Award Winning line of teen taught instructional learning kits, 3 websites, a TV show, and establish product sales with big box national retail outlets including Borders, Barnes and Noble, Discovery Channel Stores, FYE and Fry's Electronics. Key Achievements: • Negotiated a Microsoft Channel Provider Contract • Delivered 600 music videos to 19M viewers on MSN Video • Live directed and produced MSN Video’s first live streaming concert • Establish and grew national sales accounts for kits • Spearheaded NAMM’s teen music initiative