United States
I work with founders and CEOs who are great operators - but whose LinkedIn presence doesn't reflect the weight of what they've built. I build them a full positioning system: Narrative Strategy, Profile Optimisation, Content and Growth Analytics In 2019, I joined a startup as a founding member No brand. No audience. No name in the market. By the time I left, we had 7 million users across 176 countries. LinkedIn played a crucial role in growing the startup That's where I learned what LinkedIn actually does when it's used with intention. After the exit, I kept building. I started sharing what I knew. Today I'm a ๐๐จ๐ฉ 200 ๐๐ข๐ง๐ค๐๐๐๐ง ๐๐จ๐ข๐๐ ๐ ๐ฅ๐จ๐๐๐ฅ๐ฅ๐ฒ in Venture Capital, ๐ ๐๐๐ฌ๐ญ ๐๐ข๐ง๐ค๐๐๐๐ง ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ซ๐๐๐ญ๐จ๐ซ award winner, with 36,000+ followers and 3.7 ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง organic impressions in the last year. There are over 5 million startup founders and CEOs building serious companies globally. Only 1.4% of them create content on LinkedIn - not because their work isn't good enough but because they are not able to find their positioning That's the problem I aim to solve. ๐๐๐ฒ ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ โ Worked with 13 startups with a combined 37 million downloads โ Launched and scaled a consumer startup studio โ Mentored 100+ startups and SMEs across development and growth โ Startup of the Year - Pakistan Digital Awards 2023 & P@SHA โ Featured in Global Dating Insights as one of the top global matrimony apps ๐๐๐๐จ๐ ๐ง๐ข๐ญ๐ข๐จ๐ง & ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ฌ โ Top 200 LinkedIn Voice Globally - Venture Capital (Favikon) โ Best LinkedIn Content Creator - Pakistan Digital Youth Forum โ Featured in Global Dating Insights, Geo TV, Samaa TV ๐๐ฉ๐๐๐ค๐ข๐ง๐ & ๐๐๐ง๐ญ๐จ๐ซ๐ฌ๐ก๐ข๐ฉ Guest Speaker - LUMS, LSE, NIC, Founder Pakistan Mentor & Trainer - National Incubation Center, Plan 9, I2I, She Loves Tech, Standard Chartered She Means Business Judge - Techstars Startup Weekend, She Loves Tech, Plan 9, SparkTank by Beaconhouse
Worked with 100+ founders and senior executives as a LinkedIn coach, helping them with narrative positioning, profile optimisation, content strategy and audience growth. Most of them were great operators. Just underrepresented for the work they were actually doing. Results: โ Took a founder from 400 to 6,200 followers in 4 months โ Average 3x impression growth across clients โ 38K followers and 3.7M impressions on my own profile
Advising on growth strategy and LinkedIn-led distribution as the founding team builds out their early customer base.
Advised on growth strategy and digital transformation, with a specific focus on LinkedIn-led distribution - helping the team build presence, attract the right audience and turn content into a repeatable growth channel.
This is where I learned what LinkedIn actually does when used with intention. We grew a startup to 7 million users across 176 countries โ and LinkedIn was a core part of how we built awareness, attracted talent, and created trust with zero paid budget in new markets. - Built and launched product across 150+ cities locally(Pakistan) - Expanded globally (current presence in 170+ countries) - Grew the team from 10 team members to 200+ within 6 months - Leading marketing, product, operations and business development Results: - 7 Million+ active profiles - 3 Million+ matches on the app - 32000+ success stories One of region's fastest growing startup
Key Achievement(s): -Reduced delivery times by 21% -Improved Unit Economics -Bring products to market and conducted competitive analysis, devising and implementing strategy by becoming a bridge between engineering and business teams -Work closely with marketing, operations, finance and growth teams for overall scalability and optimisation -Liased with operations and engineering teams for new launches, expansion and growth across multiple cities -Managed product design, roadmaps, goals, sprints and tickets to achieve goals specific to operations and growth