Champaign, Illinois, United States
I've spent my career creating, producing, programming, and growing content at the intersection of sports, gaming, entertainment, music, and culture. Over the last decade, I've worked with creators, athletes, entertainers, publishers, brands, and media companies to develop content that connects with audiences across digital, social, broadcast, and live platforms. My experience spans content production, talent relations, show development, creative strategy, audience growth, and marketing, giving me a unique perspective on both how content is made and how it reaches the people it's intended to engage. My background includes producing and hosting original programming, directing branded content, overseeing digital content initiatives, managing creator and talent partnerships, and developing content strategies for organizations including Machinima, Warner Bros., Ball Up, 2K Games, Ayzenberg, and WEFT. Throughout my career, I've collaborated with creative teams, production partners, talent representatives, marketers, and stakeholders to bring projects from concept to execution. Whether developing show concepts, building creator programs, directing branded content, producing live radio, or helping shape content strategy, I've always been most energized by the creative process and the opportunity to tell compelling stories. Today, I host and produce a weekly radio show while continuing to pursue opportunities in content production, digital production, podcasting, talent production, programming, and sports and entertainment media. My marketing and audience development experience remains a valuable part of my toolkit, but my passion has always been creating content, working with talent, and building experiences that audiences genuinely connect with. Specialties: • Content Production • Podcast Production • Radio Production • Talent Relations • Creative Development • Show Development • Programming • Branded Content • Audience Development • Talent Relations • Creator Partnerships • Marketing Strategy • On-Air Hosting • Production Coordination
Digital Marketing, Influencer Marketing and +3 skills
*Led creator-led content initiatives supporting NBA 2K, providing strategic direction and creative oversight for campaigns featuring creators, athletes, and sports personalities. *Directed cross-functional collaboration between creative, production, community, social, partnerships, legal, and marketing teams to ensure content was delivered on schedule and aligned with brand objectives. *Oversaw production planning, talent coordination, agency relationships, creative approvals, and project execution across multiple high-profile content initiatives. *Mentored and developed team members while improving production workflows, creator operations, and cross-functional collaboration across global publishing initiatives.
*Managed creator programs and content initiatives supporting NBA 2K and sports publishing efforts. *Coordinated external production vendors, talent agencies, and creative partners. *Oversaw project timelines, deliverables, stakeholder communication, and production workflows. *Managed and developed team members while supporting content and creator initiatives across multiple stakeholders.
*Connected creators and talent with branded content opportunities and original programming initiatives. *Collaborated with sales, production, analytics, and integrated marketing teams on custom content projects. *Supported audience growth and content distribution strategies across multiple digital platforms. *Appeared as an on-air personality and commentator across productions focused on gaming, sports, entertainment, and culture.