France
💡Franco-Japanese working in Brand Marketing at Nike, building creative marketing concepts to find the intersection of sport & style and inspire the next generation of athletes. Passionate in culture, music, art, food and everything in between. 💡Traits: Team-player, interpersonal communication skills, creative, organized, international background. 👩🏻💻 Skills: Event conception/production, project management, copy writing, curation, talent management, digital operations, technical marketing tools, social media marketing. 🧭 Notable Projects: - PARIS 2024 OLYMPICS Nike x Paulin Paulin Paulin Immersive Sound Installation - Nike x AMBUSH Nite Sport party at La Station Gare des Mines - Nike x Jacquemus pop up & hospitality experience (Fall22) - Fashion&Sport exhibition at the Musée des Arts Decoratifs (product coordination/visibility) - Nike x Franchise Magazine PFW party at Sacré 🚀 Hobbies: - Co-founder of the electronic music collective: Marasma - Running, Horseback Riding, Trekking, Bouldering, Freeride Skiing, Diving
KEY PROJECTS: T90 X BDLM Collaboration; PARIS 2024 OLYMPICS Nike x Paulin Paulin Paulin Immersive Sound Installation; Nike x AMBUSH Nite Sport party; Nike x Jacquemus; Fashion&Sport exhibition at the Musée des Arts Decoratifs; Paris Fashion Week hospitality; Nike x Franchise PFW party Connecting Nike to local youth culture by crafting visionary consumer experiences that keep the brand on the edge. - Imagining and bringing to life unexpected brand activations that align with brand priorities - Managing external relationships and formulating opportunities for cultural impact in Paris - Creative brief conception, production and execution while optimizing budget management - Gather structured and continuous visionary consumer insights to better serve the longer-term & seasonal concepts - Designing the marketing concepts for Nike Lab (P75) in Paris - Support the integration of multiple internal teams
KEY PROJECTS: Patta - The Wave, AirMax BW documentary, NOCTA collection, Off White Dunk 50 Operational Excellence - Producing content (stories, livestreams, augmented reality, product launches...) for the SNKRS app based on Brand’s brief - Coordinating content rollout with stakeholders to meet the overarching digital strategy - Analysing performance results of campaigns and stories to compare with initial strategy - Collaborating with Agencies, Marketeers, Merchandisers and Creative teams to reflect the design ethos and to ensure a seamless consumer experience - Delivering the best experience to Nike members on SNKRS App using Nike’s digital tools
Digital marketing for Nike direct with a focus on Skateboarding (Nike SB) KEY PROJECTS: Not Here by Luck Editorial on Female Skaters - Strategic content marketing for Nike App, .com and email - Working with/Briefing creative agencies + photographers - Sprinklr/Adobe Analytics/Tableau knowledge - Project management
Finding the intersection between sports and culture. Knowledge of: - Athlete management - Serving athletes through styling/seeding - SAP programs - Athlete lifestyle plans - EMEA markets
Luxury eyewear industry - Customer service - Trend/style advice - Inventory management - Visual Merchandising - Social Media Content - Photoshoots/Content Creation
Content Intern: - Strategic marketing planning - Assisting on shoots, Sourcing objects for shoots - Writing blog posts - Content ideas - Updating the website, pinterest, instagram - Trend research - Cropping press
Trend advice, understanding the global consumer and emerging trends, visual merchandising and luxury customer service. Fashion storytelling in marketing and branding.
Managing the company's Instagram page, influencer management, PR, press releases, assisting customer service