United Kingdom
Senior Vice President at Grafana Labs, responsible for leading a global organisation spanning Sales (SLG & PLG), Business Development, Renewals, Channel/Alliances and Revenue Growth across the Americas, EMEA and APJ. Over the last two decades, I’ve had the privilege of leading teams through periods of rapid growth, transformation and scale. Today, my focus extends beyond revenue performance alone to building the operating systems, leadership capability and organisational discipline required to sustain long-term growth in a global technology company. At Grafana Labs, I work closely with leaders across Product, Engineering, Marketing, HR, Finance and Operations to help scale one of the world’s leading observability platforms. My remit includes organisational design, leadership development, forecasting, go-to-market strategy, operational excellence and the practical application of AI to improve customer outcomes and organisational effectiveness. In parallel to technology, I have served for more than 16 years as a police officer in London, including roles within emergency response, anti-terrorism, surveillance and close protection. Those experiences fundamentally shaped my approach to leadership: remain calm under pressure, focus on what matters most, and build teams capable of performing when the stakes are highest. I am passionate about developing leaders, creating high-performance cultures and helping organisations navigate the transition from growth-stage companies to enduring global businesses. Above all, I believe that great companies are built by great people, united by clear principles, mutual accountability and a genuine sense of purpose.
I lead our global Sales, PLG Growth, SDR, Channel and Renewals organisations (5th line) with team members across >40 countries. My role is focused on building the leadership, systems and operating rhythm required to scale a 9-figure global revenue organisation. That includes developing exceptional people leaders, creating discipline around forecasting and pipeline generation and ensuring we consistently pursue the right opportunities for the long-term health of the business and our customers. I believe the best companies build sales organisations that combine high standards with strong culture. Sales is ultimately a team sport and durable growth comes from organisations that prioritise preparation, transparency, operational discipline and shared accountability. My job is to create an environment where talented people can succeed together, where leaders develop other leaders and where execution becomes predictable as the company scales. I’m particularly interested in how culture, leadership and operational discipline combine to create organisations capable of sustained high performance. Grafana Labs is a unique company with deep roots in open source and a global community of developers and operators. I’m focused on helping scale a revenue organisation by that supports that mission while building a durable, world-class company.
Led Grafana Labs’ go-to-market organisation across EMEA and APJ during a period of significant global expansion, building and scaling a high-performing, multi-regional revenue engine across some of the most competitive and diverse markets in the world. Responsible for revenue growth across the regions, with a focus on driving predictable outcomes, expanding enterprise adoption, and establishing Grafana as a category leader in observability beyond North America. Key areas of impact: • Scaled regional revenue significantly by building a balanced business across new logo acquisition, expansion, and consumption growth • Built and developed a multi-layered leadership organisation (RVPs, Directors/Frontline Managers), creating clear succession pathways and internal promotion velocity • Established operational discipline and forecasting rigour, improving pipeline generation, deal inspection, and predictability across regions • Expanded enterprise presence by landing and growing strategic accounts across financial services, telecoms, and global digital-native organisations • Helped to lead the evolution of the commercial model, including adoption of consumption-based pricing and enterprise agreements across complex, multi-country environments • Invested heavily in talent development, launching structured career pathways and raising the bar on hiring and performance standards • Built a high-performance, remote-first culture across multiple time zones, reinforcing accountability, ownership, and team cohesion at scale Played a key role in positioning EMEA and APJ as critical growth engines for the company, demonstrating that a globally distributed, remote-first model can outperform traditional, geography-centric organisations.
EMEA leader tasked with driving predictable growth, scaling our cross-functional teams, bringing in the very best industry talent and then helping them to flourish! Grafana Labs provides an open and composable monitoring and observability stack built around Grafana, the leading open source technology for dashboards and visualization. A remote-first company, Grafana Labs has a globally distributed team and is backed by leading investors Sequoia Capital, Coatue Management, Lightspeed Venture Partners, GIC, and Lead Edge Capital. Grafana Labs has raised over $550 million to date.
Limited Partner & investor for one of the most exciting & innovate venture capital funds on the planet. As such, I have the privilege of meeting CEOs/founders from all over the world and if/when they see value in my experience I’m afforded the opportunity to advise their GTM leaders on how to intelligently grow and scale their revenue generating teams
Some people play golf. Some people play football. I spend my (ever decreasing), spare time doing something very different. I’m a HUGE believer in public service. The career path I’ve been lucky enough to fall in to with software, affords me certain luxuries in life. Luxuries I feel deeply lucky to have. A SMALL way of paying some of this back is to serve the society within which I live, work and travel. I am a fully qualified and operational police officer, helping to secure and protect society from criminal and terrorist activities outside of the “9-5”: typically, when society needs the police most
Splunk is the world’s first Data-to-Everything Platform designed to remove the barriers between data and action, so that everyone thrives in the Data Age. We’re empowering IT, DevOps and security teams to transform their organizations with data from any source and on any timescale. With more than 8,000 employees in 27 offices worldwide, we’re building a future where data provides clarity, elevates discussion and accelerates progress for innovators in IT, security, DevOps and more.
As SVP International, I’m the executive leader for all revenue generating functions with ultimate responsibility for go-to-market, organisational design & performance, strategy & overall customer acquisition/retention, across EMEA & APAC. • Grew revenue by 52% in FY19 and 83% in 2020. • Led and sponsored new company-wide sales methodology to drive predictability and repeatability across the revenue organisation • Led global Sales Kick Off (SKO) events in 2019, 2020 & 2021 • International company spokesman for media, public relations and customer enquiries Aternity LLC at the time was owned in it’s entirety by Thoma Bravo - as such, I reported directly to the TB board of directors, meeting with them monthly.