Greater Hartford
Passionate about business development, operations and marketing. I combine my understanding of analytics and attribution with a constantly evolving knowledge of digital advertising to provide creative thinking and measurable results.
Focused on building and maintaining the systems, processes, and data visibility to operationalize growth across the full revenue lifecycle.
idleWilde Printing Company provides solutions to small business owners to meet the growing demand for a seamless, white-glove experience in ordering custom apparel online. Our approach focuses on providing a hassle-free, personalized ordering process that ensures clients receive high-quality custom garments tailored to their specific needs.
For over 45 years The Sounding Board has been organizing and promoting folk music in the Greater Hartford area, featuring legendary performers including Bill Monroe, Pete Seeger, John Hartford and many more. As a board member I have focused my efforts on overseeing the development of a new website as well as assisting with marketing duties and promotion efforts.
- Oversee all new business efforts across various industries, mentoring a team of business development professionals - Manage the end-to-end business development process: client analysis, pitch strategy, creation and maintenance of sales collateral, client outreach, RFPs, proposal writing, pricing, delivery of pitches, and handling contract negotiations - Demonstrate and sell a proprietary suite of B2B software solutions and AI products - Leverage Salesforce data to inform marketing strategy and lead generation efforts - Manage and optimize sales operations, develop data-driven insights, provide regular reports to senior leadership As Director of Business Development I focus on taking a consultative approach, combining a strong foundation in data analytics with experience in digital marketing to provide clients with strategic, results-driven solutions.
- Executed digital advertising campaigns for a diverse client portfolio - Mentored a team in implementing, analyzing and optimizing digital campaigns across programmatic platforms and paid media platforms - Implemented advanced tagging and attribution setups, maintaining client analytics accounts and reporting dashboards - Identified new business opportunities and collaborated with the sales team to support pitches and presentations - Developed a service line for migrating clients from Google Universal Analytics to GA4, generating additional revenue As Manager, Digital Advertising Operations, I oversaw the end-to-end implementation and execution of digital advertising campaigns and conversion rate optimization for the agency's diverse client portfolio. In this role I was responsible for guiding and mentoring a talented team to analyze and optimize digital campaigns, leveraging various ad serving systems like Google Ad Manager, Meta Business Manager, and programmatic platforms. I was also responsible for implementing advanced tagging and attribution setups and managing all client analytics accounts and reporting dashboards. Additionally, I supported the sales team to identify new business opportunities and provide valuable insights into prospective clients. By leveraging data and analytics, I helped craft pitches and presentations that showcased the agency's capabilities and demonstrated our value proposition.
- Supported the paid media team in executing and optimizing digital advertising campaigns across various channels - Managed tag setup, ad verification, and attribution issue resolution - Monitored campaigns, using data models to enhance campaign effectiveness and targeting - Collaborated with internal and external teams to provide regular reports and insights into campaign performance As Digital Advertising Operations Specialist, I supported agency's the paid media and strategy teams in executing and optimizing digital advertising campaigns across various channels including programmatic platforms, Google Ads Manager, Meta Business Manager, email advertising platforms and more. My responsibilities included guiding and recommending tag setup and management, monitoring ad verification, troubleshooting and resolving attribution issues, monitoring and scheduling campaigns, and supporting the usage of data models to provide strategic insights and enhance campaign effectiveness and targeting. In this role I collaborated closely with internal and external teams and departments to provide regular reports and updates on campaign performance to drive decision making and optimize marketing strategies.
Created and promoted a longstanding weekly concert series at Hog River Brewing Company in Hartford, CT featuring over 200 performances, bringing a community together around live music.