Bala Muthukrishnan

PM lead at Google - AI Developer Products, Digital Identity, Payments, Digital Advertising | Growth and Monetization

New York, New York, United States

About

With nearly a decade of experience at Google, I lead initiatives in AI developer products, digital identity, payments, and advertising. I focus on delivering seamless experiences for millions of developers, enabling monetization through subscriptions, and fostering partnerships, including collaborations with NVIDIA's Developer Program. My work is rooted in business model innovation, using AI and other relevant technologies to drive innovation and solve use problems at scale. By aligning cross-functional teams and leveraging insights, I contribute to impactful product strategies and execution.

Experience

  • Angel Investor at Collective
    Nov 2025 - Present · 8 mos

  • Angel Investor at Crusoe
    Oct 2025 - Present · 9 mos

  • Angel Squad Member at Hustle Fund
    Aug 2025 - Present · 11 mos

  • Google (11 yrs 1 mo)
    • PM lead - Growing & monetizing developer products
      Jun 2015 - Present · 11 yrs 1 mo

      • Leading the developer platform Google Developer Program including the subscription product; grew the platform to support xxM+ developers; drove growth via funnel optimization & A/B testing • Built the AI-first Google developer subscription product from 0-to-1, its pricing & monetization models. Scaled it to YYM+ (+ 49% YoY) users via both product-led growth & enterprise sales. MAUs grew by 63% YoY • Drove growth using both usage-based and fixed-price business models; thus driving $M+ impact by partnering with Eng, Marketing & GTM • Building Gemini Enterprise Agent Ready (GEAR) an AI-first upskilling initiative to empower builders to learn, build & deploy AI agents • Led integrations and monetization with developer products like Gemini Code Assist, Gemini CLI, AI Studio & Vertex AI • Incentivizing AI usage for developers & expediting app development • Conceived & built the developer partnership with NVIDIA to nurture developer activation; drove signups to YYM+ in 3-4 months

    • PM lead - Digital Identity, Payments & Ads
      Jun 2015 - Feb 2025 · 9 yrs 9 mos

      • Led Payments Identity that enables the collection, verification, use/reuse, and management of real world user and organization • Led integrations and building APIs with Ads, Shopping and Cloud to unify customer identity including introducing / migrating Google Cloud’s identity from Google to a Bring-Your-Own-Identity model • Simplified customer onboarding from months to days by launching Federated Identity to Google Cloud & Payments • Owned the product strategy and execution for identity verification, leveraging ML/risk models to reduce merchant policy violation • Landed a 50% better conversion rate of merchants converting to paying Ads customers by reducing their Payments friction • Reimagined the identity access & permissions model (IAM) that drove $XXM+ revenue & a 12% decrease in customer complaints

    • Google Identity Services
      May 2020 - Mar 2022 · 1 yr 11 mos

      - Product lead for Google Identity Service offerings, Sign In With Google, OneTap and Auto Sign-In - Re-imagined the Google sign-in experience for kids (fka Google Sign In) with newer parental consent features - Led the product vision of micropayments coupled with digital identity on the internet, owning its experimentation and multi-year strategy - Onboarded developers to try on the new Authorization feature on Google Identity Services that brings together Google Sign In, 1-tap, Authorization and Account Linking into a consolidated API suite

  • Featured Speaker at Product School at Product School
    Oct 2023 - Present · 2 yrs 9 mos

    Product School is the global leader in Product training with a community of over two million product professionals. As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices in their work.