Auckland, Auckland, New Zealand
Strategic and pragmatic, I have been described as ‘client friendly’. I’ve won numerous creative awards at Axis, AWARD, Cannes, Clio and the EFFIES, not that anyone takes awards seriously anymore. I’ve worked at DDB, Saatchi & Saatchi, TBWA and ColensoBBDO. Over the last 8 years I’ve freelanced with smaller agile agencies, and I’ve worked directly with clients, mostly remotely. I’ve also started working in #web3 with metaverse and NFT projects (digital collectibles) Some recent projects are as follows: Red Seal's international brand campaign MitoQ's international brand campaign Bayley’s brand campaign across digital, print and TV Numerous property developments & a secret international NFT Project You can check out my portfolio at https://connanjames.myportfolio.com/ Any questions please call: 021 300 915 or email: [email protected]
Hunter Home furniture tv ads for Soar Communications Group Video online & TV campaign for nationwide furniture and homeware retailer Hunter Home July – September 2023 MitoQ international brand campaign. All media Collaboratively worked with MitoQ directly and Film Construction for production May – July 23 Brand campaign for Pulse Energy with Calibre & Candour May 2023 An exciting anonymous client in partnership with Craig McColl from VentureVenture Crypto-adjacent/phygital/art March - April 23 An international online brand campaign for Red Seal with Dave Nash and Studio Nash The result: an unusually realistic brand promise that ‘Incredible takes time’. October 22 - Feb 23 Secret international NFT/Metaverse project October 2022 - Ongoing Liquorland Christmas campaign Xmas 2022 Multi-media Soar Communication Group Numerous Property Development projects for citadel.capital/ The District, The Forge, 126 Featherston etc GoBoxer.com Direct to client A massive project - name, TOV, marketing website etc Extensive copy requirements Feb 2019 – March 2022 Bayleys Real Estate multi media campaign March 2021 – February 2022 Numerous residential and commercial projects for Gibbonsco.co.nz 2021 - ongoing Red Seal Global brand campaign Direct to client With Studio Nash Created “Incredible Inside” platform, TV, online, social, websites etc Oct 2019 – Nov 2020 The Foundry – Commercial Property development Direct to client Citadel Capital Brochure, website & advertising copy April 2020 Red Seal “Knock the Bastard off” Covid response Direct to client With Studio Nash TV, online, social. Feb 2020 NZX Smartshares Direct to client Created concepts for multiple online banners for ETFs January – July 2020
Re-elect Phil Goff for mayor The Image Centre Group Online, digital, outdoor, facebook Jan 2019 – Oct 2019 GoBoxer.com Direct to client A massive project - name, TOV, marketing website etc Extensive writing Feb 2019 – March 2022 Newshub Brand campaign Direct to client – Mediaworks Created “Because it matters” campaign Dec 2018 – March 2019
Red Seal Blackstrap Molasses Direct to client With Studio Nash “Red Aunty” online videos for the Chinese market Nov 2018 Red Seal “The Natural Choice” toothpaste With Studio Nash TV, online & social Oct 2018 Bayleys “Altogether Better” Brand Campaign Created “Altogether Better” for TV, online, over 500 different outputs across digital, print & outdoor The Image Centre Group Oct 2017 – May 2018 Liquorland The Image Centre Group Numerous projects incl whisky, wine & craft beer Mar 2018 – present
Everything & a little bit more - helping hold the fort until Chris Schofield started as permanent CD/ECD.
Figure.nz October 2015 Brand story & launch Smith&Smith TV campaign Direct to client - October 2015 Launched Union Green The Space In Between, Dec 2014 - March 2015 Billboards, press, website copy, posts, 30 page 'magazine'. Smith & Smith TV campaign Direct to client September 2014 100 days of Isaac’s Shine, October - December 2014 A celebration of our great Kiwi summer with 100 days of daily posts and illustrations. Hyper Island Digital Master Class June 2014 Highly acclaimed, the 3-day Hyper Island Master Class is an intensive learning experience that challenges thinking and perception on the influence and possibilities within digital media. I’d recommend it to anyone – it was absolutely fantastic. Pitched & won ShowMeTV, Telecom Digital Ventures, Consortium, February 2014 (now named Lightbox) Pitched and launched Bigpipe, Telecom Digital Ventures www.bigpipe.co.nz Consortium, January 2014 Browse Awesome for Orcon Us&Co November 2013 http://awesome.orcon.net.nz/#!/intro Researched & wrote ‘25’ - a book about the life and times of Accent Group Ian John Productions, October 2013 Topularity Contest for Vogels The Collective/Joy November 2013 A facebook campaign with above the line support Smith & Smith TV campaign August 2013 Direct to client The Icehouse/Drumleaf Inc Investor Deck for Drumleaf’s Star 86 presentations to US VCs September 2013 Men’s Health Trust Outdoor Campaign Rascals, June 2013 SKY TV digital & social campaigns Us&Co April 2013 - September 2013
Beck's Ghost Wave - The Record Label Project I album, 18 album covers - all 18 appear as Beck’s Art Labels https://www.facebook.com/BecksNZ/app_511548148895664
Nissan's first television commercial for its global brand campaign - the Nissan LEAF. Gold EFFIE, Sustained Success: 2degrees Mobile. Gold EFFIE, Most Effective Client of the Year: 2degrees Mobile. The Mission Continues brand campaign for 2degrees Mobile. 2degrees "The Mission Continues" - Colmar Brunton 'Deep Impact' Ad Awards Supreme Winner. 2degrees "The Mission Continues" 2nd most popular ad of the year - StopPress/Marketing Magazine. 2degrees "Business" 4th most popular ad of the year - StopPress/Marketing Magazine. All Blacks "adidas is all in" most viewed NZ ad on YouTube with over 2m views. Choose Life brand campaign for Sovereign Life Insurance. The town that came in from the cold. Launched Knauf Insulation into NZ by insulating the entire town of Ophir.