Berlin, Berlin, Germany
My passion for innovation drives me to push the boundaries of what's possible in marketing. Being a strategic analyst, growth marketer, and global team lead has allowed me to develop a versatile skill set and a strong aptitude for problem-solving. I am passionate about turning scattered ideas into tangible, creative solutions that drive company growth and efficiency. In addition, I have demonstrated the ability to lead and execute performance marketing strategies through significant organizational changes, such as some of the largest mergers and acquisitions in Telecom, Insurance, and EdTech. I excel at navigating complex environments to deliver value and data-driven results, prioritizing inclusivity and team collaboration along the way. As a seasoned marketing professional, I bring deep expertise and a successful track record in driving profitable growth, optimizing sales and operations processes, and building high-performing teams that succeed and thrive in their roles. I support a culture of innovation and foster an environment where failure is accepted as a learning opportunity to drive future success. As Einstein once said, "a person who has never made a mistake has never tried anything new." Want to learn more? Feel free to reach out!
Core Impact & Strategy - Architected a global "Brandformance" engine, unifying brand strategy with technical infrastructure to drive scale across DACH, US, UK, SCAN, France, Italy, Chile, Brazil, and Australia. - Owns full P&L for multi-million-euro budgets, leading a cross-functional organization of 7+ departments: Paid Media, Creative, CRM, Influencer, Affiliates, and SEO. - Scaled the marketing organization through strategic org design, global hiring, and the implementation of high-performance culture standards resulting. - Engineered the marketing "Operating System" - a framework of SOPs, SLAs, and governance that enables a lean team to outperform enterprise-level competitors through the PEROGLUX way of doing Marketing. - Defined the brand’s global identity: established the core tone of voice, visual identity/color systems, and market positioning to ensure a premium, cohesive presence across all international touchpoints. Technical & Operational Excellence - Built end-to-end full-funnel architecture: integrating upper-funnel demand generation with lower-funnel conversion systems (OCI pipelines, Meta CAPI, and multi-touch attribution). - Systematized continuous experimentation: established a rigorous testing roadmap for creative, LPOs, and incrementality, moving beyond one-off projects into embedded discipline. - Mastered GTM execution: designed and deployed localized playbooks for new country and product launches, aligning agency activation and messaging with aggressive commercial targets. - Optimized the lead-to-revenue journey: developed lead scoring and nurture sequences that increased qualified lead velocity Leadership & High-Performance Culture - Cultivates a culture of extreme ownership and psychological safety, where rapid failure is a tool for learning and data-backed dissent is encouraged to drive innovation. - Mentors a cross-functional leadership team, fostering a collaborative environment that eliminates silos and aligns on singular commercial KPIs
Recognizing the importance of continuous growth, I dedicated time from October to December to proactively enhance my skill set. My focus was on performance marketing mastery, encompassing deep dives into Google, Meta, and Hubspot platform certifications, German language learning (A2 level), and research into AI's influence on the performance marketing industry. This period also allowed me to prioritize my physical and mental well-being, ensuring I'm prepared for continued future success.
As the interim Chief Marketing Officer and Head of Marketing for GOMYCODE, my responsibilities include: • Leading a highly effective team to set marketing strategy across seven African markets for GOMYCODE. We operate in the following markets: Nigeria, Kenya, Tunisia, Senegal, Morocco, Algeria, and Ivory Coast • Oversee all growth, performance, and organic SEO channels while providing the infrastructure for channel-level full-funnel budgeting and media mix modeling aligned to company OKRs • Achieve significant revenue growth targets and market expansion through strategic marketing initiatives, such as launching four new courses, expanding University programs, and growing the online course curriculum. About GOMYCODE: [Source Disrupt Africa 2022] "Founded in 2017, GoMyCode started life as a coding school but now offers different types of training programmes for technology and digital jobs. The startup uses a blended model comprising offline and online learning to offer training in web and app development, artificial intelligence, data science, user experience, video game development, and business intelligence. Disrupt Africa reported last year the startup was busy expanding across Africa, Europe and the Middle East, and in furtherance of those plans it has now closed a US$8 million Series A round led by AfricInvest, through the Cathay AfricInvest Innovation Fund (CAIF), and Proparco. Wamda Capital also continued to invest, having invested in GoMyCode’s seed round. GoMyCode is now present in seven countries across Africa and the Middle East. Every month, over 1,000 new students enroll in one of its 30 educational courses."
As a Global Team Lead, my responsibilities include: - Fostering a culture of innovation and cultivating an environment where failure is accepted as a learning opportunity to drive future success. - Developing and implementing global marketing strategies that align with the company's overall business goals and objectives across paid, organic, and app-based inventory sources. - Strong collaboration and communication with cross-functional teams, including sales, product, and customer success, to ensure alignment and execution of marketing efforts and yearly forecasting/OKR planning. - Analyzing market trends and customer data to inform targeted marketing campaigns and initiatives. - Expert forecasting of yearly and monthly nonpaid and paid marketing channels, aligned to C-Level mgmt. - Oversee the execution of customer and tutor marketing campaigns and strategic initiatives across paid performance channels, including search, native display, social, affiliates, and app (paid and ASO) - Measuring the effectiveness of marketing efforts through analytics and reporting tools (Tableau, HubSpot, and Google). - Providing regular feedback and mentorship to develop team members to reach their professional goals and ensure success in their roles - Establish and communicate a compelling vision for tutor recruitment strategies, effectively inspiring cross-functional teams at global and local levels to align and actively support the global campaign execution.
With our recent launch in the US in March 2022, I am responsible for launching and implementing the United States performance marketing strategy. Focusing on creative problem-solving and growth marketing, I am proud to be a part of GoStudent as we work towards creating the No. 1 global school! Role and Responsibilities: - Overseeing the launch of the US and Canada's performance marketing strategy across all paid advertising platforms as the head of performance marketing. - Generating quality leads for sales and customer success, and tutor recruitment teams - Multiprogram financial analysis and budget management for portfolio management and campaign forecasting - C-Level stakeholder management to produce ad hoc market reviews, identify new marketing opportunities, and present business strategies aligned to the business OKRs - CRM audience remarketing campaign strategies to create a full-funnel approach to GoStudent's digital marketing program - Creating and implementing testing frameworks to reach new inventory sources at scale while continuing to drive efficiency (testing includes: Geo-based incrementally, site conversion rate optimization, new ad types and campaign categories, and consumer conversion flow optimization (online and offline lead sources) About GoStudent: GoStudent is Europe’s most valuable EdTech company and one of the world-leading online tutoring providers, having just raised our $340M Series D investment. Our vision is to unlock the full potential of every student. We build the No.1 global school by connecting students with the ideal teacher using products perfectly tailored to today's students' fast-paced & mobile lifestyle.
As a strategic partner to Google's most significant advertising clients, I work to drive efficient and profitable growth through Google's advertising suite (Google Ads, Discovery, SA360, DV360, Youtube, and the Display Network) Responsibilities: - Audience segmentation strategy to drive profitable leads through prospecting and remarketing efforts. Work with clients to develop a full-funnel marketing solution. - Online to offline optimization, delivering holistic full-funnel marketing campaigns to drive omnichannel growth - Developing a modern search program for my clients through detailed and actionable solutions (value-based automation, creative optimization, competitive auction insights, industry research, and campaign flighting/budget forecasting recommendations) - Digital analysis and reporting using client's custom conversions to provide scalable recommendations intended to reach their quarterly targets Other Role Responsibilities: Continued - Account manager mentor to Nooglers (new to Google). Created the onboarding plan for all new Account Managers in my Vertical/Sector - Operating Officer for my team, managing our project pipeline, account migration, and team metrics/progression - Member of the internal Tools Advisory Committee and Tools Champ for my Vertical. I partner with the product and go-to-market teams to provide feedback and launch strategies for the Global Business Organization at Google
Responsibilities: - Online to offline optimization, delivering holistic full-funnel marketing campaigns to drive omnichannel growth - Developing a modern search program for my clients through detailed and actionable solutions (value-based automation, creative optimization, competitive auction insights, and industry research, and campaign flighting/budget forecasting recommendations) - Project management (PMM) on ad creative and conversion site tagging implementation - Google My Business optimization to develop and scale client's local strategy (e.g., driving profitable store traffic through digital advertising) - Digital analysis and reporting using client's custom conversions to provide scalable recommendations intended to reach their quarterly targets Other Role Responsibilities: - Account manager mentor to Nooglers (new to Google). Created the onboarding plan for all new Account Managers in my Vertical/Sector - Operating Officer for my team, managing our project pipeline, account migration, and team metrics/progression - Volunteer with Grow With Google localized training (Google Ads, Google My Business, and GSuite) - Account Manager Community Lead - I co-lead a weekly community meeting to foster collaboration and teamwork across cross-functional teams