Dallas-Fort Worth Metroplex
I am a hard-charging and goal-oriented Senior Sales Leader with expertise in data analysis and business analytics. My strength lies in creating successful route-to-market strategies by effectively collaborating with distributors and brokers. I have a keen eye for identifying problems and opportunities, and I excel at developing creative programming to address them effectively. With my extensive experience, I am skilled in generating both strategic and tactical sales plans. I have a proven track record of creating execution plans that are realistic, practical, and lead to successful implementations. As an effective team leader and personal motivator, I believe in delegating responsibilities to foster employee growth, confidence, and ultimately achieve outstanding results. Building strong business relationships is a cornerstone of my approach. I manage with integrity and build trust through professionalism, accountability, and meticulous attention to detail. My ability to forge connections has enabled me to cultivate lasting partnerships throughout my career. If you are seeking a dynamic sales leader who combines analytical prowess with strong leadership skills, let's connect. Together, we can drive growth, exceed targets, and achieve remarkable success.
Regional Sales Manager for the Convenience Channel for the Western half of the country. Proudly representing Tootsie Roll Industries portfolio of the following brands: Tootsie Roll, Charms, Junior Mints, Dots, Charleston Chew, Dubble Bubble, Andes, Sugar Daddy, Fluffy Stuff, Candy Blox, Nik-L-Nip, Cella's, Wack-o-Wax, Razzles, Carmel Apple Pops, and Cry Baby.
Driving new business for our industry first sustainable cutlery and straws, in addition to our industry leading temp control line.
Oversee all company efforts pertaining to the C-Store, Value, International Export, DIY, Sporting Goods and Natural Foods channels through a mix of direct and broker management. Supported by a team of 4 Analysts (Sales, Marketing, and 2-Pricing). Primary focus is on managing and upgrading the network of 11 brokers covering all channels. Maintain primary call responsibility for 7-Eleven, Circle K as well as McLane and Core-Mark. Critical aspects of managing the business P&L include driving net sales by optimizing all aspects of product logistics and inventories
Joined Therabody following the company’s acquisition of RP Sports in 2020. Assumed responsibility for two main initiatives. Managed a domestic team of 5 responsible for all company sales efforts in the US. In addition, coordinated the rollout of Therabody’s product line into 39 export markets and directed the company’s international sales efforts.
Initially hired as a 1099 contract position with the objective of growing the company’s international business. Established the organization, structure, and processes necessary to set up International for growth. By October of 2019, the international business had grown to the point where the company elevated my role to full-time. In addition, took on a coaching/leadership role with the East, Central, and Western U.S. Territory Managers.
Assumed primary call responsibility for 7-Eleven, Sunoco LP, Loves, and Murphy USA. Managed 1 Field Execution Specialist. Was supported by a cross-functional team that included Finance, Category Management, and two Marketing Brand Managers. Developed customer specific annual plans, created the promotional calendars, developed and executed all promotions. Managed a Trade Marketing budget in excess of $5M to support this $28M wholesale revenue business. In addition, managed the company’s relationships with 4 regional and national brokers.