New York, New York, United States
Curious. Type A. Well-Dressed. Workaholic. Marketing minded MBA and branding wiz with an out-of-the-box sense of style, a way with words (and numbers too) and a tendency to always look on the bright side. I'm especially interested in an organization that realizes my dual potential: a strong foundation in business combined with an energetic, fashion-forward and creative mind. Currently working in the fashion industry by day, blogging at ColorMeCourtney.com by night and styling for PaperDollStyling.com between freelance social media gigs and inventive photoshoots. Say hello - [email protected]
A colorful place where I share my world and wardrobe Develops unique and attractive content to share with readers Features product in diverse ways such as 1 dress 3 ways or developing 100 outfits from 10 pieces Styles and stars in photoshoots to feature on the blog and for brand use Runs various social media accounts (twitter, facebook and instagram) Partners with brands and other bloggers Forms valuable relationships with the media Reports on what is new and now in the fashion worlds Takes reader requests and helps to answer issues Hosts traffic driving contests that engage readers Reports on the top NYC hot spots for tourists and New Yorkers Develops and runs an intern program managing multiple interns
Responsible for supporting the product development process from start to finish and partnering with design and merchandising in order to do so successfully.
Generate sales reports and participate in sales meetings Own the product lifecycle management process Manage the sample process Assist in Line Presentation prep work Create Market Sheets and Tools of the Trade Participate in competitive research and market visits to maintain current on consumer segmentation and industry trends
Assisted with factory communication Monitored sample delivery and usage Developed production packets for design and factory distribution Created and updated proto and allocation charts Partnered with design and merchandising departments Helped ensure the correct product creation and allocation activities
Responsible for representing the brand Assisted wholesale, buying and merchandising teams with buys throughout market weeks Served as a client liaison and key link between customers and the buying/wholesale teams Creative styling for customers, store use and the blog Partnering with diverse teams and divisions on branding tasks and different presentations Retail math, customer service, generating reports Provided product reviews and feedback
Created weekly focus materials and incentives to enhance store performance, motivate employees, drive performance metrics and KPIs, and creatively overcome obstacles Partnered with the manager of training, creative marketing department and store operations teams Trained new management and staff for the grand opening of the new company flagship Created presentations and documents to help drive store performance on a national scale Maintained a leading role in visual merchandising Developed role play activities to better train, encourage and improve associate performance Reported and recorded product reviews and feedback Created creative methods to overcome product objections and customer obstacles Styled celebrities, fashion shows and for the Kate Spade blog Developed and supervised store events and promotions under budget Created product knowledge tactics Consistently ranked top 20 for sales performance company wide; often top 5.
As a retail associate I was able to interact with customers to provide superb customer service to everyone who walked through our door, while maintaining a sense of autonomy in my store and performing other operational tasks to help our store run smoothy. Some specific tasks and responsibilities included: Customer service, clientelling and relationship building, visual merchandising assistance and customer styling and appointments. This was a part-time position I held while finishing my MBA; after completing my studies, I was promoted to the shop stylist position and eventually moved to New York.