Colleen Y.

Field Marketing @ Workato

United States

About

🌱 Deeply rooted in the tech scene with a passion for growth, innovation, and startups. 🚀 What I do: Lead B2B tech & SaaS marketing campaigns that elevate brand presence and drive business growth. ✨ Let’s connect — always happy to chat about tech, people, and brand storytelling.

Experience

  • Field Marketing Manager at Workato
    Apr 2026 - Present · 4 mos

  • Field Marketing Manager at AdRoll, a division of NextRoll
    Oct 2024 - Apr 2026 · 1 yr 7 mos

    Led end-to-end field marketing across EMEA & NAMER, drove ABM strategies, partner initiatives, and sales-aligned campaigns while executing events, tradeshows, bespoke experiences, and webinars to boost brand visibility and accelerate pipeline growth. Managed full lifecycle of events, including vendor coordination, budget oversight, promotional materials, live execution, and post-event analysis. Partnered with GTM teams to synchronize marketing efforts with regional business objectives and revenue targets, enhancing sales enablement and driving pipeline growth.

  • Technical Recruiting at Anduril Industries
    Apr 2024 - Sep 2024 · 6 mos

    Joined at Series F.

  • Technical Recruiting at SmithRx
    May 2023 - Apr 2024 · 1 yr

    Joined at Series B and contributed to growth through its Series C funding.

  • Asana ()
    • Product Marketing, Partnerships
      Jul 2022 - Nov 2022 · 5 mos

      Contributed to Asana’s first-ever sponsored event at its San Francisco HQ in partnership with Google Cloud Next.

    • Technical Recruiting
      Nov 2019 - Jul 2022 · 2 yrs 9 mos

      Joined at Series E, pre-IPO stage and went through the IPO as the company grew from 700 to 1,500 employees.