Colin Wright

Technology Evangelist & Advisor

Wokingham, England, United Kingdom

About

I build and scale revenue engines for SaaS and cybersecurity companies across EMEA and APAC. Over 25 years I've repeatedly taken early-stage or under-penetrated markets and turned them into the majority of global revenue. 311% growth in four years at Hornet Security. 350% YoY at Vizioncore. Profitable in the first quarter at Veeam. These weren't accidents, they came from creating clarity, building the right commercial architecture, and executing with discipline. I've been the first international hire at multiple software vendors, responsible for everything from market entry and GTM design to hiring, channel ecosystems, MSP programs, and closing complex enterprise and government deals that materially shifted company valuations. I've led teams across 30+ countries and built international operations that became 70% of global revenue. I work well with founders, boards and investors because I understand both sides of the table, the ambition and the operational reality. I'm comfortable in the ambiguity of scale-ups, the structure of PE-backed environments, and the strategic demands of international expansion. My approach is data-driven, commercially grounded, and centred on building repeatable systems that outlast any individual leader. Today I advise SaaS companies on GTM strategy, channel design and international growth, supporting leadership teams navigating the transition from product-market fit to scalable, investor-grade execution. If you're building a category-defining product and need a commercial operator who knows how to turn potential into performance, I'm always open to a conversation.

Experience

  • Advisor at Octiga
    Feb 2024 - Present · 2 yrs 6 mos

    Advising Octiga on growth and market in EMEA and APAC. Looking to build out Octiga's Distribution footpring across EMEA and APAC territories. Octiga is a leading provider of Management and Monitoring software for Microsoft 365 technology, aimed at MSPs looking to simplify manual tasks and secure their tenants environments. The easiest way to manage and secure your 365 estates, https://www.octiga.io/ click the "Try Now" button to see how you can gain back control andmove away from firefighting. Get in touch below to see how Octiga can revelution your 365 estates. www.octiga.io [email protected]

  • Director at Efficient Ether
    Sep 2023 - Present · 2 yrs 11 mos

    Power (Patent Pending) Cloud Cost and Carbon opitimisation technology coming very soon, designed to mitigate the orphan subscription costs with any Cloud architecture, delivering a low cost simple to use solution that delivers an ROI in the very first month of usage! For MSPs a way to deliver significant cost savings to the tenants with zero disruption. Anyone with Azure based architecture wanting to better utilise and reduce costs from week 1 look to Efficient Ether! Other Cloud platforms being added alowing customer to chose the best Cloud offering for them. Looking to recruit Distribution Partners and MSPs globally! Empower Action, Drive Business Success, and Optimise Cloud Spending with Visible Cloud Cost Management: Enabling Proactive Assessment, Optimisation, and Start Saving Today

  • Business Consultant at Coming To Europe
    Sep 2023 - Present · 2 yrs 11 mos

    CTE is a vehicle to assist vendors entering EMEA or APAC markets, allowing them to scale with knowledge and minimise both risk and mistakes. Everything a new vendor needs when considering moving into EMEA, APAC, India. How many times do vendors try and execute new terriroties in same way as "home" and have to retrench? We can shortcut that reach and market to include: Channel Expansion Acquisition Introductions Sales and Marketing Field CTO etc..... www.comingtoeurope.com [email protected]

  • Non Executive Director at Wright Racing Engines
    Jan 2016 - Present · 10 yrs 7 mos

    Wright Racing Engines is a key kart engine tuner, specialising in the Rotax classes. With the most sophisticated of dyno facilities in Europe the team builds, optimises and retails class winning engines globally. With the latest Dyno capability Wright Racing Engines really take engine building to the next level with custom created software linked in to simulate airflow, track temperatures and gives us that extra edge. www.wrightracingengines.co.uk https://youtu.be/b4kwjjFaufE

  • Advisor to at VCs, Hedge Funds and Analysts
    Dec 2008 - Present · 17 yrs 8 mos

    Advisor to Hedge Funds, VCs and Analysts on Virtualisation, Cyber Security, Ransomware, Acqusition Targets, Cloud Computing strategies, Application Virtualisation and Windows Management companies and technology ranging from desktops right through to Virtual back ups and the companies involved in given marketplaces. Advising on many small private Virtualisation ISVs to VC's looking at increasing funding rounds and to gain traction in this space to further their growth both in domestic market and throughout Europe. Generally end of quarter discussions including public strategy of given companies, also briefing analysts prior to their calls with companies involved in the Virtualisation and Windows space.