Montreal, Quebec, Canada
French-born and raised in Belgium, I am currently completing my third year at HEC Montréal, pursuing a bilingual BBA with a specialization in Finance and Marketing. Driven by a strong passion for the business world, I chose to develop a dual expertise that combines financial analysis with a deep understanding of market dynamics. This unique combination allows me to approach management and project development with a strategic and analytical mindset. Curious, determined, and highly motivated, I am constantly seeking new challenges that push me to grow both personally and professionally. My involvement in various university associations has strengthened my adaptability, teamwork, and leadership skills, qualities that reflect my commitment to continuous learning and excellence.
As a Marketing Research Assistant, I support applied research projects on sustainability, consumer behavior, and market trends. - Conducted 10+ in-depth interviews on consumer perceptions of sustainable brands and performed quantitative and qualitative analyses. - Collected and reviewed 50+ academic and industry articles on activism, brand purpose, and employee burnout. - Supported consultancy and marketing research activities by assisting with project evaluations, preparing course materials, and facilitating discussions for 40+ students. - Produced insight reports and research summaries to inform strategic recommendations.
- Negotiated and finalized sponsorship agreements with strategic partners to ensure funding and enhance the event’s visibility. - Developed and maintained long-term relationships with corporate sponsors, ensuring alignment with their brand and marketing objectives. - Contributed to the strategic positioning of the event by creating win–win partnerships and optimizing sponsor engagement.
- Responded quickly to fluctuating demands during large-scale events, managing unforeseen situations and multitasking effectively. - Handled customer inquiries and complaints in both French and English, ensuring client satisfaction and preserving the organization’s brand image.