Italy
MARKETING & GROWTH EXECUTIVE | FORBES TOP 100 MARKETING LEADERS 2025 Marketing leader with 16 years of experience across global industry leaders (L’Oréal) and high-growth tech companies (Uber, Satispay). I specialize in scaling Consumer & B2B businesses in complex, high-speed environments through a holistic approach that bridges brand equity and performance excellence. CORE IMPACT ► 360° MARKETING LEADERSHIP Managed multidisciplinary teams of up to 50 people across Brand, Media, PR, CRM, and Performance Marketing. ► STRATEGIC TRANSFORMATION I transform uncertainty into clarity through strategy, processes, and people leadership. ► SCALING GROWTH Tripled user base ( 2M → 6M ) and scaled a new B2B business line from zero to €300M transacted volume in 24 months. ► EXECUTIVE LEADERSHIP As a C-suite executive, I focus on execution excellence, organizational roadmaps, AI introduction, and cultural evolution. Business leader at heart: data-driven, business-first, and deeply human. I value strong culture and collaboration as the ultimate lever for growth.
> Responsible for Uber Rides business in Italy (Riders, rides, reputation and social media kpis and all related metrics - forecasting, targeting and results) > Definition and execution of the overall brand strategy and marketing plan > Management of marketing budget (Media, Digital, Promotions, etc) > Marketing team management > Cross functional relationships (Ops Team, Central teams, Regional teams, etc) > Southwest marketing lead on key international projects (Research and Insights, Social Media and Brand Campaigns)
> Strategy to improve Brand reputation in the most efficient and effective way with limited budget and resources > Definition of a consumer data-based marketing plan with focus on Social Media Plan rebuilding, Business Development, Integrated Campaigns > Marketing team management > Crisis management
> Creation and implementation of national Haircolour strategy to boost segment’s growth (+6% TO ’16) and enlarge distribution (+200 pos ’16) coordinating with Commercial and Education teams > Responsible of a +1.5Mio€ yearly budget dedicated to promotional BTL & ATL activities, commercial campaigns and digital communication > Group Marketing Team management
> Managing 4 product lines covering more than 10 sub brands and hundreds of products, with a product range impacting on more than 50% of the total revenues of the Brand. > Responsible of the budget to be managed for promotional BTL activities, commercial campaigns, digital communication and street guerilla events. > Five promotional campaigns and 2 consumers events developed in 6 months. > Creation and implementation of local Haircolour strategy to reach the global goals of the brand by working straight to Commercial and Education directors. > Used to work in a fast-moving working environment combining both analytical and creative skills. > Creation and implementation of commercial, promotional, trade marketing and consumer communication plan for both pillar products and launches > Support and continuous interactions in developing social media plans and in keeping in contact with the customers
> Commercial negotiations with over 70 points of sale growing turnover by +25% > Conquest new salons to the brand enlarging by 20 the distribution
Clients: Casino Group, Société Générale - Conduct company members interviews to create synthesis and analysis reports - Design organization change plans and lead employees workshops in team