Paris, Île-de-France, France
Internationally experienced Sales & Corporate Communication expert, combining business development and creative roles in various industries (Tech services, digital advertising, e-commerce, Media & content, Food Tech). Fluent in German and English, passionate about entrepreneurial and innovative projects. Brings years of experience in evangelizing and selling complex business solutions, as well as a strong combination of business acumen, creative thinking and analytical skills.
As Communications and CSR Manager, my role is to amplify the agency's visibility and reputation, showcasing our achievements and talents. I strive for impact at multiple levels - internally within our agency, at the broader Publicis Group level, and especially externally. I define and drive our content strategy, manage award nominations, and oversee PR and event planning. A key part of my role is also to collaborate with leadership on our CSR strategy, ensuring we walk the talk in all our operations.
Conducted Communication Strategy projects and created innovative content as a freelancer : June 20-July 20: Euroclear International employer branding project: Initiated an internal event around rich content creation and a creative contest to promote intercultural team effort and strengthen bonds between countries /HQs June 20-September 20 : Capgemini Creation of VP-level presentations with innovative storytelling March 19-September 20 : Domaine Roland Lavantureux (prestigious Chablis wineyard) Developed awareness to increase visibility to Michelin-starred restaurants, created rich content and approached top sommeliers. Key projects: - Digital presence: more than doubled relevant IG followers within a month, >30% engagement rate - Acquired new premium partnerships with prestigious international sommeliers - Prepared ProWein Fair 2019 (Düsseldorf)
Led the launch and development of the first foreign market (DACH) for the French leading brand in indoor gardening. Missions: - Achieve brand awareness through key strategic partnerships (retail, media, content creation, events) - Increase sales growth and acquisition (online marketing, Amazon, own website and UX, sponsor program) - Nurture and retain customers: creation of retention tools and excellence in customer relationship - Seek for further business opportunities: develop new sales channels and business models to adapt to the market characteristics (eg B2B sales, subscription model) Key results: - Developed key PR collaborations and product bundles with major lifestyle brands (e.g. co-branded Newsletter, reaching > 300K users) - Designed training material and facilitated sessions for sales staff in German stores (30 vendors trained to cover >50 electronics stores) - Initiated B2B sales channel - closed a deal for 2K units and organized a food event for this acquired corporate client
As part of the 'Insights Team' strengthened Google’s reputation with major Luxury brands by delivering storytelling about the latest data-based industry trends. Analyzed Google data to provide inspirational and actionable insights to help CMOs grow their business through digital transformation. Key projects: - Teamworked with a US-based branding insights lab to conduct and leverage a survey about beauty serums in France, analyzed and scaled results to the total French beauty industry to deliver market visions and inspirations. - Designed an exhaustive dashboard for L'Oréal brands with tailored online branding & performance KPIs, significantly contributing to their own performance tracking methodology and digital strategy, improved brands' visibility by >60%
Played a leading role in the design of marketing plans - from brand awareness to conversions - and delivered key account management for major automotive players, establishing and maintaining robust relationships with their CMOs, marketing teams and media agencies to improve brands’ digital presence, sales and market share growth. Key projects: - Drove the success of a car launch campaign by increasing purchase intent by 60% through a tailored video & audience strategy - Provided expertise in the creation of digital marketing campaign solutions, including upselling clients on new features