Alicante, Valencian Community, Spain
With 25+ years of leadership experience in industry (Southern Glazer’s Wine & Spirits, Restaurant Brands International, Mondelēz, others) and consulting (McKinsey & Co. and Kearney), I bring deep expertise in CPG strategy, transformation, and operational excellence—delivered at local, regional, and global scale. I specialize in: ✔️ Defining bold, practical strategies aligned with top business priorities ✔️ Leading cross-functional execution that drives measurable results ✔️ Solving complex problems through structured thinking and transformation at scale From launching new growth platforms to turning around underperforming operations, I’ve led major initiatives across the U.S., Brazil, Mexico, Colombia, Chile, and Honduras. Currently based in Spain advising global clients. Strategic Missions I Lead for Clients: • Unlock growth opportunities in flat or underperforming markets • Design and implement focused, high-impact go-to-market strategies • Streamline operations and enhance commercial effectiveness • Accelerate momentum in post-merger integrations and enterprise-wide transformations • Provide seasoned interim leadership to fill critical capability or capacity gaps Credentials: • BS – Cornell University • MBA – Kellogg School of Management • Trilingual: English, Spanish, Portuguese • Published Author: The Road to Champagne • Board Member: Cornell CALS Alumni Association Open to fractional leadership roles, part-time strategic advisory opportunities, and board positions in the F&B space in the US or Europe. Let’s connect to explore how I can help your business grow.
• Advised Business Unit Presidents on performance-critical priorities, identifying strategic opportunities to address pain points in executing supplier goals—transitioned ownership to their teams to drive sustainable impact. • Led a comprehensive performance benchmarking diagnosis of SGWS’s Pernod Ricard selling division, uncovering 70+ high-impact initiatives; executed key solutions before transitioning, including a full communications overhaul to enhance accountability, clarity, and alignment. • Designed and launched a joint value creation program between Constellation Brands and its SGWS selling division, aligning cross-functional stakeholders to develop a shared roadmap and deliver enterprise-wide improvements in supply chain, sales education, trade promotions, and innovation
• Oversaw dozens of high-impact initiatives to accelerate growth and improve efficiency for Moët Hennessy and Diageo—including the on-time launch of a new $400M+ state division, enhanced forecast accuracy, streamlined new product integration, and led cross-functional synergy program. • Led cross-functional teams to design and execute growth strategies—including route-to-consumer redesign and RTD (ready-to-drink) category acceleration—resulting in a 15% increase in sales.
• Defined corporate strategy, aligning leadership around clear strategic priorities and driving targeted investment fund allocation. • Partnered with the CEO and executive team to solve high-stakes strategic challenges focused on accelerating growth and maximizing profitability. • Led $2B+ contract negotiations with Pernod Ricard and Beam Suntory, securing long-term revenue streams and strengthening commercial partnerships. • Built internal capabilities by training and coaching dozens of colleagues in structured problem solving, process improvement, and executive communication.
• Transformed an underperforming department into a high-performing team, boosting franchisee profitability across 30 countries by redefining strategy, restructuring the organization, and embedding lean processes. • Rebuilt franchisee trust through transparent communication, in-market visits, joint problem-solving, and shared KPIs—strengthening partnerships and delivering tangible business outcomes. • Reduced franchisee food costs by 8% through strategic regional sourcing and supply chain optimization, surpassing the 5% cost-saving target. • Led initiatives to improve unit economics, support new market entries, and manage logistics RFPs to drive operational efficiency and growth
• Led global rollout of a structured problem-solving capability program, extending training to top-performing franchisees to elevate system-wide performance. • Coached SWAT teams deployed to support franchisees in operational or financial distress, accelerating turnaround efforts and capability building. • Improved profitability of underperforming company-owned stores by reducing food loss to targeted levels through data-driven operational improvements. • Directed Burger King’s global “Management by Objectives” program and successfully expanded its implementation to Tim Hortons.
• Developed a comprehensive revenue growth and profitability strategy for a leading snacks company in Colombia, aligning commercial levers with market dynamics. • Designed post-merger integration plans, org structures, and commercial processes for a $5B airline business in Chile and a $3B pharmacy retailer in Brazil, enabling smooth transitions and operational alignment. • Led a supply chain diagnostic for a $400M U.S. food company, identifying new route-to-market (RTM) models to improve distribution efficiency and market coverage. • Created a manufacturing roadmap to increase production capacity by 20% at a major steel plant in Brazil, aligning investments with demand growth. • Designed an operational recovery plan to restore on-time delivery and double throughput at a $5B distribution center for a top national retailer.
• Embedded project management methodologies across dozens of key sales initiatives to ensure on-time delivery of synergies and successful integration of Brazil´s $2B food business following the Kraft acquisition of Cadbury.
• Appointed by the Executive Committee to lead operations for the successful launch of a new $140M product category in Brazil. • Defined the end-to-end operations strategy and led cross-functional execution to stand up all required capabilities on time—including product development, supplier contracting, manufacturing, packaging, and logistics. • Led and developed high-performing teams of up to 26 professionals, fostering a culture of agility, accountability, continuous improvement, and results delivery
• Led the development of a long-term manufacturing network strategy across the continent, defining plant roles and optimizing investment timing and location to align with future innovation pipeline needs. • Designed product sourcing strategy to reduce costs while enhancing supply chain flexibility and responsiveness across multiple markets. • Assessed strategic and operational fit of potential M&A targets.