Thessaloniki Metropolitan Area
My primary work is as Co-Founder & Partner at Gather, helping golf businesses make smarter, data-driven decisions. Golf isn’t just a sport – it’s a $200 billion economic force that extends beyond the courses on which it’s played. But is that its true potential? Who really plays? Who could? What do they crave, resist, or dream about? We believe that golf businesses and brands should know the granular insights hidden beneath markets, consumer behaviors, and players’ unmet needs. That’s where Gather sits. We’re obsessed with the data, stories, and strategies that will 10x this industry. Because better decisions lead to better products. Better products create deeper engagement. And engagement? That’s what fuels participation, loyalty, and commercial success on a scale golf hasn’t seen yet. This isn’t just analysis, it’s about activation. We’re here to arm the industry with knowledge to not just compete but transform. The next 100 million golfers are ‘out there’ – they’re just waiting for the right invitation. You can DM me to learn more, or you can learn more about how we think here: https://www.gather.golf PREVIOUS WORK I've been fortunate to be trusted with various leadership roles over 17 years, launching and leading innovative new projects and nurturing partnerships for organisations up to international scale. 💡 I’ve led vision setting, strategy creation, team growth. 🤝🏽 Partnerships built with major brands/funders for the sports space. 💰 📈 10 years exec level ops experience, advising Boards on annual global investment £7 million+. I make it a habit to step forward, encouraging bigger picture thinking. “But what if…?” 🎤 Host of Gather Global Podcast, live digital events, and Gather Summits held at adidas HQ, Amazon HQ, University of Cambridge. 🌎 I've got a global outlook, having supported the development of golf in over 100 countries. I also spent some time working in the blockchain space, as the connector between tech solutions and tier one rights holders in sport including F1, ATP Tour, LIV Golf, EFL. My aggregate experience has given me an understanding of the corporate, governing body, tech innovation, and startup worlds. I understand intimately the pressures of building a company, the struggle to balance making something incredible with creating a balanced and meaningful life. SEE how Gather helps businesses: https://www.gather.golf/work FOLLOW Gather on LinkedIn: linkedin.com/company/gathergolf SPEAK WITH the Gather team: https://calendar.app.google/byWmXtE59XX4iD8i6
We empower the golf industry with actionable insights that drive growth and innovation. Trusted by golf brands across a wide range of sectors including: adidas Golf, European Golf Design, 54, Clippd, Rocket Yard Sports, Toro, Full Swing, Old Tom Capital, BMW, Liganova Mash!, St Andrews Links, Bushnell, Golfbreaks, Golf Genius. Powered by data from brand collaborators and partners including YouGov Sport. Underpinned by a 3000+ audience of individuals working across global golf in 45+ countries, 40+ industry sectors and all levels of seniority - right to the very top. WHY? The $200 billion global golf industry is undergoing its most transformative period in a century. From the rise of new tours and technologies to shifting audience demographics, innovative participation pathways, and evolving workplace cultures, the game is being redefined at every level. This wave of disruption is challenging the status quo, creating both risks and opportunities for businesses across the industry. In this era of rapid change, how do you cut through the noise and make strategic, data-driven decisions to stay ahead? At Gather, we specialise in delivering consumer research and data insights to help you navigate this dynamic landscape and drive sustainable growth. We’re here to help you to stop guessing and start growing. ARE YOU LOOKING FOR GROWTH? Let’s talk about how we can underpin your assumptions and empower your business. www.gather.golf
Supporting the forward thinking, ambitious team at CPG to #ActivateThrive, their innovative new strategy. How I added value: ➡️ Led the creation and global rollout of the ‘Thrive’ Development Framework across 43 countries, strengthening governance, financial sustainability, and growth strategies. Built strategic partnerships with leading international stakeholders (incl. including the International Golf Federation, The R&A, and sports ministries) and advised on grants, education, and stakeholder engagement to drive one of the industry’s most ambitious development initiatives.
Supporting the golf industry with leadership, strategy and high quality development solutions. Working in partnership with leading golf agencies, national federations, investors, golf professionals and a host of experts within the game, we help countries, organisations and investors to achieve full potential from their golf programmes, strategies and facility developments. WHO WE HELP: We offer global coverage with a focus on clients who have a bold vision for: * Growing the game… * Improving performance… * Recruiting high quality people… * Raising the profile of golf in your country, region, club… * Fully harnessing golf’s benefits to have a positive impact socially, physically and economically… * Building strategies and training teams capable of delivering golf development programmes with impact in your country or region… WHAT WE BRING TO THE TABLE? ➡️ Over 16 years experience in strategic development and effective partnership working. ➡️ Proud to have worked on projects in partnership with a wide range of international golf organisations including International Golf Foundation, The R&A, Ryder Cup Europe Development Trust, European Tour, Ladies European Tour, The Confederation of Professional Golf, Professional Golfers Association, The Golf Foundation and the European Disabled Golf Association. ➡️ Grateful for the opportunities to have supported national golf associations in over 100 countries, hundreds of volunteer golf coaches, over 150 PGA Professionals and 65 golf clubs resulting in thousands of golf experiences for people of all ages. If you think we might be able to help add some value to your work or project, we'd love to chat. Get in touch at: [email protected]
Initial proposal and drafting of the new ‘Thrive’ Development Services Framework, later launched to 43 member countries, offering economically self-sustaining models for growth and evolution, across 18 essential areas for any thriving golf country. Focused on: 1) the Development of People 2) the Development of Organisations 3) the Development of the Game in Countries