Middletown, New York, United States
I oversee the sales team, develop and execute marketing strategies, and cultivate relationships with customers and partners. I leverage my skills in communication, event planning, and social media to create engaging and memorable experiences for our clientele, and to promote the Harley-Davidson brand and culture. I am also committed to supporting the community and the environment, and I actively participate in charity rides, fundraisers, and sustainability initiatives.
I specialize in devising strategic sales initiatives, executing compelling marketing campaigns, and organizing engaging events. I leverage Dealer 360 CRM to manage inbound leads, automate responses, and maintain post-sale customer relationships, driving efficiency and conversion rates. I'm adept at enhancing customer engagement through innovative channels like social media, website setup, on-site marketing, and weekly newsletters.
Created new sales targets and processes, and effectively trained the sales department on new CRM tools for improved productivity. Fostered cross-departmental collaboration with parts, tech support, and service departments to deliver seamless and high-quality customer experiences.
Opportunity during Covid to help run the terrain parks on 2 of the 4 mountains in Aspen, after hours working in the tune shop fixing rental and team boards. Supported the professional teams and designed new features. This seasonal job gave me the opportunity to collab on recent projects such as Audi Aspen 2023 Commercial (Driver) and X Games 2021 (Coordinator)
Organized and coordinated events, demonstrating strong project management and communication skills. Collaborated with clients to understand their event requirements and provide tailored solutions, improving customer satisfaction and event success.. Utilized strong negotiation skills to secure event bookings and maximize revenue.