Greater Edinburgh Area
An enthusiastic, driven and hard working PGA Professional with a track record of achievement at management level. Substantial experience and broad range of skills gained working at several different venues. Consistently delivers both individual and company objectives through enthusiasm, commitment and by placing a high emphasis on exceeding customers expectations. Works well under pressure and achieves results through coaching and support of others.
Expert Advice, first class customer service, retail store, golf tuition, custom club fitting, golf days, corporate days.
Kirkintilloch golf clubs first PGA Club Professional. Golf Course Convener/Manager •Working closely with the Business Council, to develop the strategic plan for the Club, including the marketing plan. •To implement, build and develop all revenue streams, including new member recruitment, golf day, casual green fee, online green fee bookings, corporate days and open competitions. •Online green fee revenue promotion and building. Kirkintilloch GC is now number 2 in online conversions for its area. Only a large hotel/golf course complex is ahead. •Management of the golf course and green keeping staff, including building a strategy for continual improvement, ongoing staff development, and raising the level of the product. •To manage tee bookings/first tee, competitions, golf day/corporate bookings and all play through BRS golf booking system. •Golf coaching for all levels, including Junior, Clubgolf, one to one, and offering further classes to increase participation at the club. •Seeking new opportunities for the club, including proposals, and setting up new partnerships which are mutually beneficial.
Complete responsibility for all golf operations at Mentmore Golf & Country Club. This included overall management and setting of golf course standards and course setup through liaison and oversight of green keeping team of 11 staff. Responsibility for 36 holes of golf, driving range and the Club Owners Mentmore Towers Estate and garden areas. Weekly estate audits with the Course Manager, re issues, forward planning, competition setup and policies. Management of the Golf Operations team, which included the Head Coaching Professional, PGA Professionals and Course Marshals. This would include setting daily/weekly schedules, training and development and regular team meetings. Responsibility for marketing and achieving revenue targets for both casual and guest Green fees, Club Shop, Buggy and Trolley hire, driving range, tuition, and repairs income. This would include analysing departmental expenditures, wages and payroll, GOP% against business performance to identify areas where reductions can be made to ensure cost effectiveness. Weekly reports for Club owner and General Manager on Towers Estate, both golf courses, all golf operations, and Club shop. Liaising with the Sales and Marketing manager on offers to be sent to databases, information for the Club’s website and monthly newsletters. Sourcing, interviewing, hiring and development of staff for appropriate areas of the business. Tee time management, policy setting, and membership relations/meetings. This would include regular meetings with Club Captains regarding competitions, course set up, membership issues. Attending and reporting at AGM and club/membership functions. Meeting and negotiating with product suppliers. Accurate monthly stocktaking of club shop and effective reporting on findings.
Set up my own academy providing golf tuition to golfers of all abilities including established clients, members and visitors and promoting this through the golf club and my personal website. This includes organising of all types of coaching including use of high speed Camera and C Swing advanced analysis system, course management, and junior and ladies group lessons. Organising and marketing of Manufacturer demo days, equipment sales and advice, custom club fitting and club repairs. In my role I strive to promote the club , through bringing new golfers into the game, and gaining possible green fees and membership, through my own website also.
Complete responsibility for all golf operations. Administration of effective tee time management and efficient course usage for members and visitors at a busy site.. Achieving revenue targets for guests/visitor green fees. This included the necessary marketing, and creating guest/visitor databases. This involved liaising with Online Green fee organisations. Undertaking of Duty Manager shifts. Also to be fully conversant with the Club’s health and safety policy and emergency procedures. Proactively involved in membership sales which included club tours, open weekends,and participating in new member evenings. Responsibility for membership retention initiatives included making calls, managing away days and competitions. Managing the retail outlet with responsibility for achieving budgets/profits, managing all stock requirements, monthly stocktaking and staff training. Responsible for the achievement of budgets relating to the hire of buggies including maintaining expected standards, daily operation, all Health and Safety issues and procedures, marketing and promotions. Responsible for all golf tuition. This included coordinating and marketing coaching programmes covering all levels of golfers, company days, course play management, and digital analysis sessions Regularly communicating with GM on all operational issues, attending weekly management team meetings and preparing monthly reports. Liaising with Course Manager daily regarding golf course play, setup, local rules and conditions. Attending monthly committee meetings, reporting and acting on matters arising. Managing and updating the clubs website including player’s information, handicaps, competitions, club activities. Overseeing and assisting Golf Day Manager with all enquiries, bookings, and tee time management.