Colette Tay

Events, Field Marketing and Community Marketing Leader

United States

About

Senior marketing leader with 12+ years of experience building and scaling global events, community, and field marketing programs. Skilled at curating impactful, memorable experiences that drive engagement, pipeline impact, and revenue growth, with a proven record of scaling flagship events across continents. Recognized by Gartner MQ for best-in-class event execution that elevated brand awareness and market positioning. My career spans global enterprises to high-growth startups, with expertise in integrated marketing, field marketing, go-to-market strategy, and lead generation. Im experienced at analyzing market trends, managing budgets, and leading cross-functional teams to deliver measurable business outcomes. I am passionate about continuous growth and eager to connect with like-minded professionals to share ideas and insights.

Experience

  • Head of Events at Anyscale
    Jan 2026 - Present · 7 mos

    Leading the global events portfolio at Anyscale. From the creators of Ray – Anyscale gives you a platform to run and scale all your ML and AI workloads, from data processing to training and inference.

  • Career Break at null
    Oct 2025 - Dec 2025 · 3 mos

    Took a career break to focus on my family.

  • Workato ()
    • Head of Events & Community
      Nov 2024 - Oct 2025 · 1 yr

      Founding events marketing leader who built the global events function and scaled a high-performing team. Built and grew the company’s flagship conference into a global series across NA, EMEA, and APAC. Established events as a revenue-driving channel, while leading executive, community, tradeshow, and virtual programs. Developed global playbooks, managed multi-million-dollar budgets, optimized the event tech stack, and earned Gartner MQ recognition for best-in-class event strategy.

    • Director, Events & Field Marketing
      Dec 2021 - Nov 2024 · 3 yrs

    • Sr, Events & Field Marketing Manager
      Dec 2020 - Dec 2021 · 1 yr 1 mo

  • Head of Marketing- APAC at Brandwatch
    Mar 2018 - Jun 2019 · 1 yr 4 mos

    The region's first marketing leader, hired to lead APAC marketing, developing localized go-to-market strategies aligned with global priorities. Executed integrated brand and demand-generation campaigns while managing regional budgets to drive strong ROI. Collaborated with global teams and partners to deliver high-impact, cost-efficient presence across key industry events.

  • Marketing Specialist at Workato
    Oct 2017 - Feb 2018 · 5 mos