Dave Kelly

Coach Developer for Canada Soccer & Ontario Soccer.

Toronto, Ontario, Canada

About

Coaching Achievements: - Blackpool FC: Head Coach - Two promotions in four years in the FA Women’s Football Pyramid. - League win rate: 83% - Two League Championships (2010, 2011) & League Cup Winners (2012) - Club Record: Highest ever league finish in FA Women’s pyramid (2013) - Club Record: Furthest progression in the Women’s FA Cup. (2013) - Club Record: Highest Goal Difference: +111 (2010) * Team Ontario - Age Group Head Coach (2018-2023) * University of Central Lancashire Men’s Coach (2021) * North Toronto - Head Coach of U15-U18 Girls and U10-U13 Boys (2013-2016) League1 Ontario Coach (2022) Coach Education Achievements - Successfully designed, piloted and implemented coach video evaluations across Ontario for coaches to achieve their C & B Licences (2018) - Authored Ontario Soccer’s Technical Directors Diploma and GK coach certificate (2018-2021) - Created and delivered Ontario Soccer’s inaugural Coaches Super week (2019) - Director of the Coach Preparation best practice video series which has supported coaches through their coach licensing (2019) - National Level Coach Developer for Canada Soccer - Master Coach Developer for Ontario Soccer - Currently educating coaches across Canada on the B Licence, Youth Licence, Children’s Licence and C Licence courses. Education - ‘A’ Licence Holder - Youth Licence Holder - Children’s Licence Holder - Master Coach Developer, Evaluator & Mentor - Qualified Teacher Status - Post Graduate Certificate of Education in Secondary School Teaching - Science with Physics. - BA Honours Degree in Sport & Sociology - Advanced Levels in Sports, Sociology & Geography Leadership Roles - Canada Soccer - National Level Coach Developer (2021- present) - Ontario Soccer - Manager of Coach Development (2018-2022) Regional Manager of Player Development (2016-2018) - North Toronto - Senior Technical Staff Coach & Coach Developer (2013-16) - Collegiate High School - Classroom Teacher & Subject Lead (2012-2013) - Sir Tom Finney Soccer Centre - Assistant Technical Director (2008-2009)

Experience

  • Canada Soccer (6 yrs 10 mos)
    • National Level Coach Developer
      Sep 2019 - Present · 6 yrs 10 mos

      * Current Coach Developer for Canada Soccer’s A Diploma, B Diploma, C Diploma and Canada Soccer Children’s Diploma. * Currently working with coaches in Ontario, BC, Alberta and Nova Scotia. * From 2021-2022 worked with 58 coaches across Canada mainly in BC, Alberta and Ontario. * Delivered inaugural Canada Soccer Children’s Licence in 2019. * Designed 18 Grassroots activities for Canada Soccer best practice videos. Recruitment of coaches to deliver the activities & coordination of players; to participate in the filming of the grassroots best practice videos in February, 2018.

    • Administrative Support Specialist to Director of Development & Coach Education Manager
      Jul 2021 - Mar 2022 · 9 mos

    • Support Assistant Coach - National Development Centre, Ontario
      Feb 2021 - Aug 2021 · 7 mos

      * Support Head Coach with the delivery of on field sessions with players. * Coach units, small groups or individual players to support their Individual Development Plans or team objectives.

  • Head Women’s Soccer Coach at George Brown College
    Jul 2023 - Jun 2025 · 2 yrs

    Increased games won by more than three goals, from a single game in 2021 and 2022 (prior to starting) to 3 games in 2023 (1st season); and 5 games in 2024 (2nd season). • Goal Difference: Transitioning from -26 GD in 2021 and +5 in 2022 (before starting) to +19 (1st season) in 2023 and +12 in 2024 (second season). • Overall League Win Rate: Win rate improved notably from 35% (2021-2022) to 47% (2023-2024). • Defensive Improvement: Despite adopting a more attacking style, we reduced goals conceded to just 15 in 2024, improving our defensive performance. • Attacking Growth: A steady increase in goals scored, including an additional 7 goals in 2023 and 14 goals in 2024 compared to before my appointment. • Playoffs: Qualified for play offs in both seasons. 2023: Last 16 exit on penalties. 2024: Last 16 exit: 1-2 away loss (after a 10-hour same-day road trip) • Player Development: Ashley MacDonald (from 1 goal/assist in 2023 to 11 g/a in 2024) Keely Toussaint's call-up to Grenada's National Team showcase our commitment to nurturing talent. • Player recruitment: Recruitment of International players with FIFA World Cup experience. Increase in League 1 Ontario experienced players from 0 in 2022 to 6 by 2024.

  • Head Coach - Women’s First Team at Simcoe County Rovers FC
    Nov 2022 - Mar 2024 · 1 yr 5 mos

    * Achieved promotion to 2024 Premier Division * Trent Severn Cup Winners. * League win rate: 44% (8 wins, 4 draws, 6 losses) * Home record: 77% win rate, 6 wins, 2 draws, 1 loss (to eventual league winners) * Program Record: Biggest league win 7-0 (2023) * Club Record: Fewest goals conceded in league campaign(2023) * Nominated for Coach of the Year -Three players progressed on to professional contract in La Liga MX, UEFA Women’s Champions League Club and WSL Championship. -one player called up to senior national team - one player named League 1 Ontario Midfielder of the Year - two players named League 1 Ontario 1st Team All Stars - one player defender of the year runner up - one player awarded league performance of the week - x9 team of the week appearances - players who went back to college or university program: Canada: x1 OUA Winning Captain, x1 OUA MVP. NCAA: x2 conference winners. -Managed squad containing 5 international players -Managed staff team of 2 Assistant Coaches, Performance Analyst, Strength and Conditioning Coach, Goalkeeper Coach and Athletic Therapist. Managed player compensation budget At the time of departure: -Three additional players pending on pro contracts- giving 40% player progression rate to professional. - recruited 15 new players, x1 full international, x2 from CANWNT U20, 1 pro from Italy, 2 pros from Turkey and x4 NCAA Div 1 players.

  • Ontario Soccer (6 yrs 3 mos)
    • Head Coach, Team Ontario U15 & U16
      Jan 2018 - Jan 2023 · 5 yrs 1 mo

      *Collaboration with all Head Coaches and Technical Directors of Ontario Player Development League License Holders, for the age Group. * Work alongside Canada Soccer National Team Staff on the identification of players. Work directly with Canada Soccer Regional Excel Director for Ontario, updating on player performance of the Canada Soccer Youth Team players. * Work with the top 44 players of the selected aged group and select 22 of the top players from Ontario to represent Team Ontario. * Provide 4 corner feedback to Ontario Soccer Senior Manager, High Performance on player performance of all players who participate in selection process. * Design & deliver all on field sessions, team meetings and video game analysis session. * Lead Coaching staff team of assistant coaches, goalkeeper coaches, support coaches & team coordinators. * Provide written analysis reports at the end of the year which are provided back to players respective Technical Director.

    • Manager, Coach Development
      Feb 2018 - Feb 2022 · 4 yrs 1 mo

      * Managed the delivery of Canada Soccer’s National B Licence (Part 1), C Licence, Soccer for Life, Learn to Train, Fundamentals and Active Start courses in Ontario. * Manage the evaluations of all coaches in Ontario who participate in the first part of the Canada Soccer National B License and C License. * Write and deliver the Ontario Soccer’s Technical Directors’ Diploma, Goalkeeper Coach Certificate & Diploma, Soccer Fitness Coach Diploma and Female Coach Mentorship Program. * Manage two full time coordinators at Ontario Soccer Centre, 12 Coach Developers / Coach Evaluators, 8 Master Learning Facilitators and 44 Learning Facilitators based across Ontario. * Collaborate with Canada Soccer Development & Coach Education Team on successful delivery of their Coach Education program in Ontario. * Collaborate with Coaches Association of Ontario to achieve an accurate delivery of NCCP courses within Soccer. * Successfully piloted and implemented video coach evaluations in Ontario, with integrated Coaches Association of Canada Coach Evaluator processes, including Pre-Brief and De-Brief as well as fully integrating all of Canada Soccer’s Coach Evaluation procedures (2018) * Writer of new course content for coach development courses and create new coach development programs for coaches across Ontario such as; * Writer of Ontario Soccer Goalkeeper Coach Certificate - Online e-Learning (2019) * Writer of the new Ontario Soccer Technical Directors’ Diploma (2018 & 2019) * Instructional Designer for Soccer Fitness Level 1 & Level 2 (2019). * Director of Ontario Soccer’s Session Preparation Coach Development Videos (2019)

    • Regional Manager, Player Development
      Nov 2016 - Mar 2018 · 1 yr 5 mos

      * Audit clubs across Eastern Ontario to ensure they are meeting the required player development standards as set out by the organisation. * Collaborate with Districts, Clubs and Academies to improve Player Development & Grassroots programs. * Collaborate with OPDL License Holders to further develop Player Development Programs and meet required standards for the ongoing assessment process. * Create resources such as session plans, coach development videos and webinars to support Coaches across the province of Ontario. * Develop and evaluate Coaches who participate in Canada Soccer’s C and National B License Courses as a Provincial Level Coach Developer and Provincial Level Coach Evaluator. * Director & Session Activity creator of Canada Soccer’s Grassroots Coach Development Videos (Feb 2018).

  • Mens Coach at University of Central Lancashire
    Aug 2021 - Dec 2021 · 5 mos

    *Coached across the mens program with the responsibility of leading training sessions to prepare a number of the different teams for their match days. * Integration of Macclesfield FC U23 & U19 players to the designated University teams. * Provide mentorship to coaches across the mens program. * Lead Uclan teams on match days in BUCS League and Cup fixtures.