San Mateo, California, United States
As Global Content Manager for AI Infrastructure & Emerging Sales Plays at Google Cloud, I specialize in creating impactful, story-driven content designed to empower sales teams in customer-facing conversations. Over the past two years, I have collaborated with product, sales, and GTM teams to align on sales strategies, delivering key outputs such as customer success stories, technical sales decks, and executive briefing materials. With over a decade of experience in B2B marketing and strategy consulting, my work emphasizes crafting high-performing, business-focused content tailored to industry-specific solutions like manufacturing and sustainability. My mission is to support sales professionals with tools that resonate with clients, foster engagement, and drive impactful business outcomes.
My role is to craft high performing story based content for Cloud Sellers to use in customer facing conversations. As a member of the Cloud business group, I work on a wide variety of projects across vertical and cross industry solutions. Key deliverables include customer success story slides, business focused and technical sales pitch decks, external facing 1-pagers, sales play content, and more. Over the past two years, I have collaborated with product, sales, and GTM teams to align on sales strategy and deliver key outputs across the following highly technical and industry focused subject matters: Manufacturing and Sustainability Executive Briefing materials Modernizing and migrating legacy applications & databases to Google Cloud Platform Engineering with Google Cloud Infrastructure - developed strategy and GTM materials for the Axion family of ARM- based processors, Google AI Infrastructure tools, Google Cloud NetApp Volumes, and more. Google Cloud WAN
As Sr. Product Marketing Manager and most recently Director of PMM, I worked cross functionally with Core Product Marketing, Sales Enablement, and Direct Sales to build and execute high converting sales and enablement programs across the RingCentral portfolio. Campaigns & Programs - Utilized deep industry & product knowledge to develop targeting and messaging strategy across high converting sales programs; supported Customer Experience and SMB Marketing Programs. - Worked with PMM, Integrated Marketing, and Sales to develop relevant campaign assets and supporting content. - Developed messaging and strategy for: Microsoft Teams Compete (& Complete); UC+CC; Hybrid work & Work from Home; RingCentral Engage Digital; RingCentral Contact Center Sales Enablement and Readiness: - Provided world class enablement, on-going subject matter expertise and support around "RingCentral for Microsoft Teams," to improve our integration story and encourage RingCentral telephony sales into the Microsoft base. - Executed full scale enablement curriculum for RingCentral Customer Service portfolio. This curriculum was designed to provide content and support across all seller types (BDR, SDR AE, SE) and all CX subject matters to support the business. - Developed and ran on-boarding enablement sessions to new-hires to describe RingCentral's product and competitive value props. Sales Support and Content - Worked closely with the Sales Enablement organization to implement Highspot technology across sales and marketing organization. Utilized product expertise to develop highest performing HighSpot pages across all of RingCentral. - Developed mandatory Sales Bill of Materials to support sellers across all products and solutions; sales BOMs were used to inform sellers and support new and on-going campaigns. - Worked cross functionally to organize, update, and align best practices in Corporate Pitch Decks. Constructed unique, standalone corporate pitch deck used across SMB organization.
As part of the Cloud Business Group, I work closely with cross functional teams to plan, develop, and execute strategic sales play assets and enablement sessions to promote Oracle Cloud Database products and services. Working alongside Product Management, Sales, and Business Development organizations, my focus is in executing GTM strategies for Oracle's newest category offering, the Autonomous Database, within the Oracle Digital sales organization. Highlights of my work include: - Produced and promoted Autonomous Database sales materials for Oracle Digital organization. Successfully tailored content to produce highest number of downloads of any sales play on internal content repository. (+20k recorded downloads of internal content within sales org.) - Standard bill of materials includes: Battlecard; Elevator pitch scripts; "Offer Kit" prospecting road-maps for new reps; customer presentations; sales enablement presentations; call scripts. - Coordinated with Sales, Product, and Biz Dev teams to identify gaps of knowledge in sales staff and develop supporting content in addition to company standards: persona specific enablement decks; Line of Business specific messaging aligned with Analytics product set; industry specific messaging, trial progression strategy guide, competitive and technical infographics. - Mapped Q/A file and coordinated on development of fully operational Autonomous Database Chatbot for sales organization. Recorded +2k interactions with Q/A accuracy rate of more than 75%. - Coordinated with BizDev team to plan, develop unique enablement content, and execute live and web based training sessions for various global campaigns. Sessions ranged from general Autonomous Database knowledge, competitive strategy, persona and line of business specific messaging. - Content and enablement efforts contributed to more than $25M generated pipeline in NAS region in Q3
Working closely with the Senior Director of Marketing, I was responsible for creating, updating, and maintaining unique content to support the marketing and sales efforts of the organization. Highlights include: - Utilized Google Analytics to examine web traffic, SEO, and conversion rates of existing web properties. - Developed targeted editorial and blog assets for specific market segments to increase awareness of Jetlore offerings and develop deeper site engagement. - Collaborated with engineering, customer success, and sales organizations on asset wish-list to prioritize and execute. - Provided framework for Account-based infographic to be used in Sales Outreach - Conducted customer interviews for editorial series on "Innovative Marketers" using Jetlore products - Coordinated with Senior Director of Marketing to develop and execute promotional launch of unique e-book "The Savvy Marketer's Guide to Personalization" - Developed technical white-paper on Artificial Intelligence use-cases in retail - Updated web properties periodically to align with new messaging and changing approach to GTM strategy. - Participated in re-design of corporate website, working specifically on updated positioning and efficiently communicating Jetlore value prop.
Jetlore helps retailers transition from transactional to relationship commerce through its personalized ranking technology. Led by Stanford data scientists and industry veterans, Jetlore is pioneering relationship commerce personalization as the new engine of repeatable revenue and margin growth in e-commerce. Jetlore’s SaaS solution uses behavioral, contextual and product information to predict and re-rank relevant content to make each customer experience unique which leads to increased customer engagement and higher customer lifetime value. Top 100 omni-channel retailers and top global online retailers including eBay, PayPal, Art.com, One King’s Lane, and Rocket Internet unicorns like Global Fashion Group, Linio, and Home24 are using Jetlore to deliver hundreds of millions of uniquely curated e-commerce experiences per month. Jetlore’s customers realize up to 12% in incremental online revenue, tens of millions in monthly incremental physical store sales, new customer activation lifts of 50+%, and overall CRM program revenue increases of up to 80%.