Clémence PETIT

PR & Trade Marketing Assistant | Baobab Collection

Belgium

About

Curious and results-driven, I’ve built experience in 360° brand management in FMCG, working in an international and multicultural environment where adaptability and creativity are key. Trilingual (FR, NL, EN), I thrive on challenges, love learning fast, and enjoy turning ideas into concrete results.

Experience

  • PR & Trade Marketing Assistant at Baobab Collection
    Mar 2026 - Present · 4 mos

  • L'Oréal (On-site)
    • Trade & Marketing Coordinator - LUXE DIVISION
      Sep 2025 - Mar 2026 · 7 mos

    • Assistant Product Brand Manager - REDKEN
      Feb 2025 - Aug 2025 · 7 mos

      Key Achievements: · Successfully led 360° product launches (visuals, CRM, landing pages), achieving +17% open rate and +2.6% click-to-open rate on CRM campaigns · Created and launched a professional lookbook with Redken artists, driving inspiration and engagement across the Benelux hairdressing community · Handled influencer seeding and internal stock coordination, ensuring efficient product distribution and campaign visibility

  • Hey Charlie (3 yrs 2 mos)
    • Community Manager
      Jun 2024 - Nov 2024 · 6 mos

      Key Achievements: · Managed the company’s social media channels (content creation, scheduling, community engagement) · Drove the 5-year anniversary project: coordinated gifts and communication for the top 100 Charlies, handling logistics and execution almost independently · Strengthened the brand’s online presence while taking ownership of key marketing initiatives

    • Event Assistant
      May 2024 - Jun 2024 · 2 mos

      Key Achievements: · Coordinated and sourced hostesses via databases, social media, and email outreach · Managed staffing for 260 shifts across 6 major events (3,000+ guests) at Skyhall and Palais 12 · Oversaw uniform coordination for all staff, ensuring consistency and professional appearance during events · Contributed to smooth event execution through logistics support and on-site coordination

    • Student Job - Hostess
      Oct 2021 - May 2024 · 2 yrs 8 mos

      Worked as a hostess for various companies such as Deloitte, Easi, INNO, Jeux d’Hiver, and Hôtel Mahfouf.

  • Junior community/event at ICHEC Junior Consult
    Oct 2021 - Jun 2022 · 9 mos

    Key Achievements: · Created and implemented a communication plan for the Job & Internship Fair (JIF), designing all social media posts and flyers. · Increased student attendance by 193% (from 150 to 440) for the JIF, which gathered 56 companies and 4 workshops.

  • Stage d’observation at Top Coffee Service SA
    Feb 2018 - Mar 2018 · 2 mos