Charlotte Metro
I’m a marketing leader who builds bridges between strategy and sales, vision and execution. I started my career in sales, so I stay grounded in revenue reality. I know what it takes to drive pipeline, support the field, and make marketing matter. My philosophy is simple: get shit done, with purpose and heart. I lead teams that move fast, stay aligned, and deliver results that actually impact the business. I’m passionate about scaling marketing as a true growth engine, one that not only drives revenue, but builds culture, inspires people, and connects customers to something bigger than a product.
I lead a global marketing organization with a singular mandate: turn execution into a competitive advantage and a revenue growth engine. My focus is building and developing exceptional teams that operate with clarity, urgency, and accountability. We treat execution as a discipline, not an afterthought and measure success by pipeline impact, revenue acceleration, and sales outcomes. Core priorities include: • Developing a global marketing playbook that translates strategy into repeatable, scalable execution • Establishing a standardized operating model that drives consistency without slowing velocity • Tight alignment with Sales and GTM leadership to ensure marketing is accountable to pipeline and revenue • Raising the execution bar through clear ownership, fewer priorities, and decisive action • Coaching leaders to operate with intensity, precision, and bias toward outcomes At HashiCorp, my work centers on eliminating friction between intent and impact and creating a culture where how we execute is as important as what we decide to do. Execution is not support work. It’s leadership work.
Owned Americas pipeline outcomes through disciplined marketing execution, consistently beating regional targets. Scaled ABM, field, and partner programs for impact over activity, improving efficiency and sales alignment. Built and led a 14-person team of high-performing marketers accountable to execution quality and revenue results. Operationalized a data-driven model delivering 350+ field and ABM programs per year with tangible business impact.
Built and led a global field and partner marketing organization across EMEA, APJ, and the Americas with full accountability for pipeline growth and sales impact. Designed and operationalized ABM and regional marketing motions that enabled regional teams to consistently meet and exceed sales targets. Created and scaled a Regional Marketing Engagement Framework to standardize execution, surface gaps, and strengthen alignment across marketing, sales, and partners. Owned and optimized the global field marketing budget, reallocating investment toward programs with the highest pipeline and revenue return. Known for a hands-on, execution-first leadership style that turns strategy into repeatable, measurable business outcomes.
Recruited, onboarded and managed global field and partner marketing organization with direct reports in EMEA, APJ and Americas. Developed and executed integrated go-to-market and demand generation strategies both direct and through Claroty’s partner ecosystem. Conceptualized, developed and implemented targeted CISO ABM programs aligned with company prioritized regions, industries, accounts and personas. Supported the relaunch of Claroty’s Focus Partner program, including Partner Portal, Website, partner assets and processes.
Developed regional field marketing plans aligned to sales territories to reach potential buyers and drive industry leadership. Managed global field marketing team with direct reports in EMEA and APJ, while acting as field and channel marketing lead in the Americas. Produced and developed customer and partner centric content to increase brand positioning and partner engagement. Directly managed Americas field marketing events and campaigns (s4x20, RSA, SANS, API, etc) Planned and executed the NN Cybersecurity Leaders awards and event.
Responsible for ABM and GTM for Service Providers in both Sell-To and Sell-Through *Service provider customer pipeline generation *Account revenue growth *Drive customer adoption of prevention technology and approach *Build customer loyalty, mindshare and satisfaction *Cross-functional collaboration with sales, product marketing, engineering, etc *Go To Market plan creation *Produced SP specific content