Dubai, United Arab Emirates
Results-driven Client Growth and Sales Leader with a proven track record in new business development, market expansion, and revenue growth across professional services (audit, risk & compliance), marketing, legal, and industrial sectors. Demonstrated success in penetrating competitive markets, originating high-value opportunities, and converting complex deals into long-term client partnerships. Expert in consultative selling, client needs analysis, and the development of compelling commercial propositions that drive sustainable revenue and margin growth. Extensive experience leading the full sales lifecycle, including prospecting, pipeline generation, opportunity qualification, proposal strategy, commercial negotiation, and deal closure. Highly effective in engaging senior executives and C-suite stakeholders, building trusted advisor relationships, and navigating complex, multi-stakeholder environments. Known for opening doors, accelerating decision-making, and aligning commercial solutions with client business objectives. A value-led commercial leader with full P&L ownership, experienced in building, mentoring, and leading high-performing sales and account management teams. Consistently delivers double-digit growth through disciplined pipeline management, strategic account development, and data-driven commercial execution. Recognised for strengthening market positioning, expanding enterprise and key account portfolios, and delivering scalable growth strategies that support long-term business performance and regional expansion.
As a member of the senior leadership team, leads the definition and execution of the firm’s commercial growth strategy and multi-year expansion agenda across the UAE and wider GCC, accelerating market penetration and driving consistent year-on-year revenue growth. Partners closely with founders and senior stakeholders to shape growth priorities, target sectors, and go-to-market pathways that strengthen portfolio competitiveness and market relevance. Owns the end-to-end business development and sales function, overseeing pipeline generation, opportunity qualification, proposal strategy, commercial negotiation, and deal closure, while maintaining disciplined forecasting and margin governance. Leads strategic growth initiatives that drive new client acquisition, generating revenue, improving pipeline conversion rates, and expanding enterprise and key-account portfolios. Develops and executes data-driven growth and visibility strategies that amplify market presence, generate 300+ qualified leads, and achieving double digital conversion rate from lead to client engagement. Builds and scales strategic ecosystem partnerships with brands, platforms, media owners, and technology partners, unlocking new revenue streams and enabling scalable offerings. Leads cross-market growth initiatives that align business development, service design, marketing, and delivery teams, increasing client retention, strengthening long-term partnerships, and supporting sustained profitability across priority markets. Strengthening Sterling & Barnes’ market positioning by refining value propositions and positioning the firm as a trusted growth partner for brands, law firms, and professional service providers seeking integrated marketing, digital, and commercial acceleration services.
Led the development and management of high-value corporate client relationships across the Middle East, acting as a trusted advisor to C-suite and senior decision-makers on risk intelligence, KYC, payment compliance, and complex legal advisory matters. Served as the primary relationship and commercial lead across legal advisory, dispute resolution, and corporate services mandates, aligning legal solutions with client commercial objectives, governance requirements, and regulatory considerations. Drove account expansion and revenue growth through structured client engagement strategies, cross-selling and upselling across practice areas, and disciplined account governance, including proposal leadership, fee structuring, engagement scoping, and commercial negotiation. Strengthened long-term client relationships through executive-level communication, performance reporting, and proactive issue management, while delivering sales performance insights and pipeline intelligence to inform leadership decision-making.
Drove regional and international business growth across the metals, steel, and chemicals markets by identifying new trading opportunities, developing strategic client and supplier relationships, and expanding the company’s commercial footprint across the GCC. Led complex commercial negotiations and supplier sourcing across Europe, Africa, the Middle East, and Southeast Asia, balancing pricing, risk exposure, and delivery terms to achieve sustainable revenue and margin performance. Developed and executed regional market entry and marketing strategies, leveraging deep knowledge of steel, polymers, and chemical products, including HDPE, LDPE, PET, and related materials. Applied market and consumer insights to inform competitive positioning, reduce risk exposure, and support data-driven commercial decisions, while collaborating closely with operations, logistics, and finance teams to align trading activity with supply chain capability, inventory planning, and working capital optimisation.
Training for a period of 15 days Have gained in-depth knowledge of: Production of phenol and acetone from LPG(liquid petroleum gas) and Production of hydrogen peroxide from hydrogen and process air.