Greater Karlsruhe Area
I am a Marketing Manager with over 20 years of international experience (across the US and Europe) who started off in aviation, then moved to publishing and is now working in the automotive mobility field. As a skilled professional, my focus in is Marketing, Marketing Strategy, Email Marketing, Digital Marketing, CRM optimization, Business Development and Project Management. Feel free to reach out and contact me.
Responsible for all online and offline institutional marketing activities in the Americas, APAC and EMEA (excluding Germany, Austria and Switzerland).
Managed all Icelandair websites globally focusing on online activities including content management, email broadcasting, online marketing campaigns, monitoring website analytics and online bookings, improving website usability and implementing new functionalities.
• Managed Icelandair’s eight European websites including new implementations and functionalities. • Developed the Internet airfare structure for 3 Scandinavian markets (Denmark, Norway, Sweden). • Developed marketing plans and materials for the Scandinavian markets.
• Responsible for business development related to the Icelandair North American website, internet marketing, banner campaigns execution and follow up, web fares promotion on travel agent sites, and prize drawing campaigns. • Responsible for day to day online activities that include responding to information requests, customer service issue resolution, payment follow-ups, flight information and multimedia marketing activities. • Develop marketing plans, marketing material and hosted various consumer trade shows throughout North America.