Paris, Île-de-France, France
Created and managed paid social ads across multiple platforms, including copywriting, visuals, audience targeting, budgeting, and campaign duration. Analyzed campaign performance, produced detailed reports, and recommended optimization strategies. Conducted A/B testing on different ad variations (visuals, copy, CTAs, etc.) to identify top-performing assets and optimize in real time. Collaborated closely with cross-functional teams (designers, copywriters, sales) to ensure brand consistency across all campaigns. Managed and coordinated projects around key business milestones and peak activity periods. Developed creative briefs for internal and external agencies to align on objectives and deliverables.
Created, managed, and animated content for Instagram and Facebook social media accounts. Developed and implemented influencer partnerships to boost brand awareness. Analyzed marketing campaign performance and provided data-driven insights. Produced SEO-friendly e-commerce content to drive traffic, including product descriptions and blog articles. Designed, managed, and delivered weekly email marketing campaigns. Managed the e-shop by uploading products and executing e-merchandising strategies. Designed and deployed website pop-ups to increase visitor engagement and drive targeted actions (data collection, conversions, etc.).
Developed a new digital strategy for social media platforms. Created, managed, and animated content for Instagram and Facebook accounts. Oversaw art direction and visual production to ensure brand consistency. Established strategic partnerships (marketplaces and influencers) and managed public relations. Designed and managed email marketing campaigns.
Implemented merchandising strategies for each new collection launch Handled store opening and closing operations Managed inventory and stock control Advised customers, built loyalty, and drove sales Processed customer payments and managed refunds