Franklin, Tennessee, United States
Healthcare leader with 20 years of experience spanning provider-side marketing, enterprise client success, and strategic partnerships across health systems and high-growth digital health organizations. Proven track record translating complex clinical and business priorities into growth strategies that strengthen patient acquisition, physician engagement, market expansion, and long-term client success. My background bridges both healthcare delivery and healthcare technology - from leading service line marketing initiatives within academic medicine to partnering with executive stakeholders at some of the nation’s largest health systems on digital transformation, engagement, and growth initiatives. I’m genuinely energized by building alignment across teams, solving complex challenges, and creating strategies that improve both organizational performance and the healthcare experience itself. Particularly interested in the future of digital health, AI-enabled healthcare solutions, and innovative models that improve access, connection, and outcomes across the care journey.
Served as a strategic advisor to health system and payer executives, helping organizations leverage AI-powered technology to improve operational performance, strengthen provider collaboration, and support broader organizational growth initiatives. Managed a multi-million dollar enterprise portfolio while partnering with executive leadership to translate data into actionable strategies that strengthened organizational alignment, improved adoption, and delivered measurable business outcomes. Worked cross-functionally with Product, Marketing, Sales, and Clinical teams to shape solutions that balanced customer needs with scalable growth.
Directed strategic partnerships with complex health systems and academic medical centers, serving as a trusted advisor to hospital executives, physician leaders, and marketing teams across Doximity's enterprise digital engagement platform. Consulted on digital marketing strategy, physician engagement, patient acquisition, referral growth, and brand visibility initiatives designed to improve access and organizational growth. Partnered with many of the nation's leading U.S. News & World Report hospitals and key opinion leaders (KOLs) to strengthen market presence and expand referral networks through Doximity's community of more than 2.4M HCPs. Collaborated closely with Product, Marketing, and Sales, teams to translate client needs into scalable solutions, optimize campaign performance through KPI-driven insights, and drive adoption, renewals, and long-term enterprise growth.
Led development and execution of multi-channel marketing initiatives for clinical service lines, driving brand awareness and increasing patient acquisition. Collaborated with key thought leaders and academic experts on clinical topics for peer-to-peer and patient-oriented communications. Led omni-channel marketing and growth strategies for multiple service lines at VUMC, including Cancer Center, Spine Center, H&V Institute, Orthopedic Institute, Osher Center for Integrative Health, and Neurosciences. Directed community and sports marketing partnerships, leveraging sponsorship assets, hospitality programs, venue advertising, and physician outreach initiatives to strengthen brand visibility, referral relationships, and community engagement. Managed a high -performing multidisciplinary marketing team.
Led marketing and physician relations strategy to drive surgical volume growth, patient acquisition, referral development, and market expansion across a leading orthopaedic practice. Managed sports marketing partnerships and community outreach initiatives that increased market visibility, supported physician engagement, and strengthened referral relationships throughout the region.