Singapore
Passionate about film, entertainment, and media communication, currently completing a 4-year rotational Global Business Administration Bachelor across 3 continents.
Thrilled to have worked as an Office Manager & Marketing Assistant, supporting marketing initiatives and event planning in the beauty industry, including upcoming makeup showcases in New York Full-immersion role in beauty brand marketing and creative production in New York City, working at the intersection of entertainment, media communication, and luxury brand strategy. - Contributed to the launch of a new consumer beauty brand, creating 4 artistic direction briefs, 5 mood-boards, and 10 competitive market analyses & product positioning strategies - Coordinated 76 client meetings during the annual showcase with premium brands including Estée Lauder, MAC, and Tom Ford - Managed influencer outreach campaigns across France and Germany, reaching 800+ contacts - Supported strategic innovation meetings with 6 VIP clients and contributed to 3 new client acquisitions Assisted the creation of 5 new beauty products Skills gained: Creative marketing · Artistic direction · Brand storytelling · Influencer & media communication · Client relations · Event coordination
- Active member of 3,300+ professionals across 10+ countries and 4 continents dedicated to advancing gender equity in film and entertainment - Attended 14 screenings, panels, and industry events connected to major film festivals including Cannes, Sundance, TIFF, and SXSW - Networked within a film and media communication movement reaching 235,000+ followers and generating 17 billion+ press impressions, with advocacy extending to the United Nations Skills gained: Film industry networking · Entertainment media literacy · Advocacy & communications · Festival culture · Gender equity in creative industries
- Delivered luxury retail sales within one of France's most iconic Parisian houses since 1862, during the Paris 2024 Olympic Games, serving 300,000+ daily visitors - Contributed to the Netflix Bridgerton x Ladurée campaign — a high-profile entertainment and media communication activation — through direct product sales - Led real-time translation for 6 private cooking classes, managing client coordination and logistics - Assisted the grand opening of the new boutique extension Skills gained: Luxury client experience · Brand activation · Entertainment partnerships · Multilingual communication · Event logistics
The Umbrella Association is an organization who's mission is to manage 16 Sustainable impact Project following the United Nations goals. Led strategic coordination of 16 student-run SDG projects across 70 members and 70 associations - Directed financial planning, legal strategy, and event management for the annual Sustainable Day at EDHEC - Secured a long-term partnership between Waves of Change Coalition x EDHEC - Raised €800 through cross-functional collaboration with external partners Skills gained: Strategic leadership · Financial management · Event planning · Partnership development · Cross-functional communication · Sustainability strategy
Led 3 successful events, uniting an average of 60 students per event Raised €300 for the association and secured 3 external partnerships Developed hands-on event planning, creative communication, and stakeholder management skills Skills gained: Event production · Creative communication · Stakeholder management · Partnership building · Budget management