Claus Mueller

Senior Advisor - Intl. Event Strategist - Specialist for Automotive Heritage and intl. relations - Global Concours Liaison

Greater Munich Metropolitan Area

About

International event strategist and strategic bridge-builder with over 30 years of experience at the intersection of high-profile exhibitions, cultural diplomacy, and the automotive heritage industry. My career is defined by establishing landmark event formats and sustainable institutional structures from the ground up. As a pioneer in the industry, I conceptualized and directed Classic Mobil at the Munich Olympic Hall in the early 1990s — one of the first major classic car exhibitions in Germany and Europe, which helped to shape the market as we know it today. With deep-rooted personal and professional connections in India, USA and across the GCC region — particularly in Saudi Arabia, Qatar, Kuwait and Dubai — I specialize in navigating complex cultural and corporate landscapes to align international standards with Middle Eastern (or Indian) visions. Key Areas of Expertise: • Global Concours Network: Extensive first-hand experience and personal relationships with the organizers of many of the world’s most prestigious automotive events. • Automotive Heritage: Strategic advisor for museum concepts and international Concours d'Elegance; expert jury member for events like the 21 Gun Salute (Delhi) and the Arridiyah Concourse (Riyadh). • Intercultural Diplomacy: Successfully mediated institutional deadlocks in Iran and India, fostering international brand recognition and institutional memberships (FIVA, BMW Group Classic). • GCC Relations: Ground experience in Saudi Arabia, UAE, Qatar, Kuwait, Iran, Egypt working closely with locals to support cultural and technological exchange.

Experience

  • CMCompanies GmbH / Classic Motoring Consult at CMCompanies GmbH
    1985 - Present · 41 yrs 7 mos

    • Pioneer Work: Conceptualized and directed Classic Mobil (Munich Olympic Hall), establishing one of Germany's/Europe's first premier classic car events - helped shaping the modern heritage market. • Global Liaison: Maintaining a worldwide network of personal relationships with top-tier event organizers, collectors, and industry leaders. • Strategic Lead: Operational Management of the International St. Moritz Automobile Week and Bernina Gran Turismo. • Expert Advisor: International Consultant for Messe Nürnberg (Market Development India). • Expert Jury Member: Judge for the Arridiyah Concourse (Riyadh), 21 Gun Salute (Delhi), and various other Concours events. Parlamentskreis Automobiles Kulturgut (German Parliament) Active Member • Operating at the intersection of federal politics, car culture, and the automotive industry - since 2014.