Lisboa, Lisbon, Portugal
Experienced Country Manager in the Health Care Industry, with a proven track record of success in FMCG and MedTech multinationals. Skilled in leading Sales and Marketing Teams on a high level of ComEx as well as Strategy Development and Implementation.
- setting up the new organization and executing the integration into the new Iberian Cluster - driving organisational and cultural change in ComEx, Client Services, HR and Compliance - goal setting and developing the 5-years country strategy (sales CAGR: +5%), Group board approval - leading the annual operational plan for more profitable growth and it’s execution across B2B and B2C - full P&L responsibility (EBIT above HARTMANN GROUP Ø) - leading a local team of 49 FTEs - leading the regional (Western Europe & Africa) commercial task force B2C
- developing and implementing the national commercial strategy (sales 30M€) - full P&L responsibility - 11 direct reports, leading 4 sales channel teams (25), marketing (6) and BI (1) - implementing a multi-channel strategy, driving for digital communication and e-commerce - implementing a fully engaged (Gallup) working culture through people development - developing and implementing sales efficiency and CRM (salesforce + remote order entry) - Tele-Sales teams effectively integrated into B2B field forces since 2015 - running local test markets, qualifying launch concepts for international OTC roll outs - coordinating and developing the international B2C go-to-market task force (10 countries)
- developed the 5 year’s Strategy of Ria® (Feminine Hygiene, major challenger of P&G-Always® in Eastern Europe), introducing 2 re-launches incl. new TV-campaign - implemented a continuous international POS promotion program with Bel® cotton wool pads and buds - introduced the international HARTMANN Car-First Aid Kit promotion with exceptional growth results
- developed and implemented the 5 year's European brand and business development strategy for Vildea Consumer Washing & Wiping Products - launched and internationally rolled out a new generation of Vileda Microfibre cloths - developed, produced and internationally coordinated the airing of the Vileda TV campaign for Microfibre cloths - conducted a new Vileda packaging design including a significant SKU and complexity reduction program
- launch of newly developed active fibre dish cloth under the Vileda brand - development and implementation of the seasonal promotion for the Vileda-Clear-View product
- conducted brand equity study and developed a new Birkel Pasta Strategy - launched new sub-brand Birkel Pasta Pura, targeting young families - developed and produced national TV campaign for the Birkel Umbrella-brand - developed and implemented all retail POS activities - full budget responsibility for the Birkel brand
- led national launch of Kraft Pasta Sauces line extension into the premium segment - developed and implemented the promotion for the Kraft Pasta Sauce Family - conducted market research on new product ideas under the Kraft brand
- led 3 market entry projects for German clients in the food and drink sector - acquired 2 new clients in the food sector