Madrid, Community of Madrid, Spain
I help global enterprises navigate the most important technology shift of our generation: the adoption of AI and cloud at scale. With over 20 years working at the intersection of enterprise technology sales, data infrastructure, and digital transformation — across SAP, Microsoft, Oracle, AWS, and MongoDB — I've partnered with C-suite leaders in Financial Services, Retail, and Insurance to turn technology decisions into measurable business outcomes. At AWS, I led the strategic process that positioned the cloud as the preferred platform for one of the world's largest insurance companies (IBEX 35). At MongoDB, I now work with FSI leaders to build AI-ready data architectures — helping them move from legacy systems to platforms that can power the next wave of intelligent applications. My approach is simple: understand the business problem first, bring the right technology second. I've closed multi-million dollar deals in 4 different countries, built and led teams of 50+, and consistently exceeded quota — but what drives me is seeing a customer transform. I'm particularly focused on the intersection of Generative AI, financial services regulation (DORA, GDPR), and enterprise data modernization — a space where the stakes are high, the decisions are complex, and great sales leadership makes a real difference. Open to connecting with founders, GTM leaders, and enterprise teams building the future of AI. Ayudo a grandes empresas globales a navegar el cambio tecnológico más importante de nuestra generación: la adopción de la IA y la nube a escala. Con más de 20 años en ventas de tecnología enterprise —SAP, Microsoft, Oracle, AWS y MongoDB— he acompañado a líderes del sector financiero, retail y asegurador a convertir decisiones tecnológicas en resultados de negocio reales y medibles. Hoy lidero cuentas estratégicas FSI en MongoDB, ayudando a las instituciones financieras a construir la infraestructura de datos que necesitan para competir en la era de la IA generativa.
Leading enterprise AI and data platform strategy for top-tier Financial Services and Insurance accounts across Europe. Engaging C-suite and technical decision-makers to accelerate adoption of MongoDB's developer data platform as the foundation for GenAI applications. Driving multi-million dollar pipeline in MongoDB's highest-priority vertical (FSI), with focus on core banking modernization and AI-ready data infrastructure Navigating complex regulatory environments (DORA, Basel IV) to position MongoDB as the compliant, scalable alternative to legacy databases Partnering with MongoDB's AI/ML product teams to co-develop use cases for LLM grounding, vector search, and real-time analytics in financial services
Owned full enterprise sales cycle across key accounts in Spain and Southern Europe. Built executive relationships and technical champions simultaneously, compressing sales cycles and increasing deal size. Positioned MongoDB Atlas as the strategic data layer for cloud-native and AI-powered applications Expanded MongoDB footprint in FSI and Retail verticals, contributing to vertical revenue targets
Owned the strategic relationship with a portfolio of global enterprise accounts in Financial Services. Delivered one of the most significant FSI outcomes in the Spanish market: positioning AWS as the preferred cloud platform for a Fortune-class insurance company (IBEX 35) — representing a long-term, enterprise-wide commitment to AWS. Led cross-functional teams (Solutions Architects, Security, Professional Services, Partners) to align cloud roadmaps with customer business transformation goals Drove executive-level GenAI adoption conversations, translating AWS AI/ML capabilities into business cases for regulated industries Managed multi-year strategic account plans with ARR in the multi-million dollar range, balancing growth targets with customer trust
Focused exclusively on Financial Services (Banking & Insurance). Signed two landmark enterprise contracts — a major Spanish bank and a leading global insurer — from a greenfield position in under 15 months. Built pipeline from zero in the Insurance segment, establishing AWS as a credible partner in one of the most risk-averse sectors in the market Managed regulatory and procurement complexity (GDPR, financial sector compliance) as a core part of the sales motion
Drove cloud transformation for large Retail enterprise accounts across Chile and Peru during a period of massive market disruption. Closed the first multi-year AWS enterprise agreement in Chile — during the COVID-19 pandemic — by anchoring the conversation on resilience, agility, and customer obsession. Developed C-suite relationships at $1B+ revenue retail accounts, connecting cloud strategy to omnichannel transformation and supply chain resilience Consistently exceeded quota in a volatile macro environment
Reported to the VP of Worldwide Sales. Led commercial strategy across Chile, Peru, Colombia, Argentina, and Mexico with a team of 54 and a $21M regional P&L. Exceeded regional quota by 35% and delivered 22% YoY growth Achieved >70% market penetration in tax compliance technology across LatAm, positioning Sovos as the dominant player in electronic billing and fiscal solutions
Led a team of 9 Senior Sales Managers + inside sales, covering 400 enterprise accounts with $25M annual revenue responsibility. Specialization: Database, Cloud, ML, IoT, Big Data, and Business Intelligence. Instilled a culture of innovation grounded in customer data: every solution proposal was tied to a measurable business process improvement Drove multi-cloud conversations at a time when cloud adoption in Chile was still nascent, building Oracle's enterprise cloud credibility in the market
Managed Oracle's most strategic retail account in Latin America — Falabella — across its multi-country footprint. Owned executive relationships and drove Oracle's full technology stack within the account.
Developed and executed GTM strategy for Azure, Business Intelligence, Power BI, and IoT. Exceeded targets by 25% by repositioning cloud infrastructure as a financial impact decision (TCO/ROI) rather than a technology choice. Pioneered early AI/ML use cases: in-store customer analytics using facial recognition + purchase behavior, and predictive maintenance for industrial IoT — years before these became mainstream enterprise use cases Built simulation models for production process optimization, delivering measurable cost savings to manufacturing and retail clients
Managed Microsoft's strategic Public Sector accounts with $10M+ annual revenue. Achieved 107% of quota through value-based selling and senior stakeholder engagement.