Zürich Metropolitan Area
Sales isn't about convincing people. It never was. Unilever gave me the foundations. KKR took away the safety net. At Fresh Drink, we built the ginger shot category leader in Swiss retail from scratch. I'm finishing an Executive MBA and discovering there are tool kits for decisions I've been making on instinct for twenty years. Some of them were even correct. Feel free to reach out.
Translate strategy into measurable shelf impact — driving Swiss retail growth through a clear commercial focus, disciplined resource allocation, and execution that consistently delivers. With high-performing teams and deep shopper insights, we scale concepts like sluups ginger shots into a category-leading brand, showing that even 60 ml can redefine the shelf.
Led transformation of two business units by streamlining structures, clarifying accountability, and expanding market reach. Developed a high-performing Key Account Team that drove above-market growth, enhanced joint planning, and strengthened customer relationships.
Shifted a diverse Sales Team from reactive execution to strategy-led growth by elevating negotiation standards and embedding disciplined Joint Business Planning. Result: stronger Key Account partnerships, tighter pricing discipline, and sustained outperformance relative to the market.
Led the carve-out of Unilever’s plant-based portfolio, transforming it into a focused, standalone business in Switzerland with full commercial accountability. Repositioned a structurally underperforming unit as a profit-driven growth platform by sharpening strategic priorities, tightening execution discipline, and refocusing on margins.
Led a high-performing national team, accelerating growth across diverse out-of-home segments through clear priorities and disciplined execution. Streamlined operations using lean principles and strengthened strategic partnerships, improving efficiency and P&L performance.
Spearheaded growth in the refreshment category across major retail accounts, driving strategic expansion and securing a pivotal partnership with Lidl that strengthened Unilever’s market position. Additionally, acquired a key strategic account, generating significant incremental revenue and expanding the distribution footprint.