Madrid, Community of Madrid, Spain
Marketing y comunicación con base en contenido, social media y paid ads, y ojo de diseño. Más de 3 años entre EE.UU. y España: research de medios, campañas integradas y comunicación digital para clientes de sector público. Vivo entre lo estratégico y lo creativo, chronically online, con instinto para convertir ideas en algo que funcione y se vea bien. Bilingüe nativa (español/inglés). Madrid · Disponible para nuevos proyectos · 📩 [email protected]
Freelance Creative Strategist helping small businesses build their online presence through social media management, brand identity, content creation, and paid ads.
-Led creative strategy and copywriting for digital, social, and OOH campaigns for Florida's Turnpike and SunPass brands. -Developed platform-specific campaigns around cultural moments, producing short-form visuals and copy that reached 1.1M+ users. -Managed crisis communications during Hurricane Milton, creating real-time content that generated 250K+ impressions and 1K+ new followers. -Redefined brand voice and content strategy, increasing Facebook followers by 70% and boosting engagement by 46.7%. -Brought paid media operations in-house, reducing CPC by 70% and increasing CTR by 88% through creative testing and audience targeting.
-Developed and managed targeted email marketing campaigns through Eloqua, driving client engagement and lead generation. -Designed and produced client presentations, proposals, and marketing materials in Adobe Creative Suite to support business development. -Maintained consistent branding across digital and print channels, enhancing visibility and company recognition.
- Successfully built and updated property data reports and communications tool kits, reducing report retrieval time -Completed comprehensive research and market analysis, leading to the identification of three potential strategic partnerships aligned with the brand image -Monitored and analyzed social media performance for Hard Rock International and Seminole Gaming
- Supported the Communications Director with budget planning, successfully securing media placements through proactive outreach -Assisted with the transition from Drupal to Cascade CMS by updating all content for the new platform, ensuring a seamless shift - Created impactful messaging for both online and print advertising, resulting in successful placements and increase of brand visibility