Paris, Île-de-France, France
Product & Measurement Innovation • Lead GTM measurement strategy for new ads and measurement products from alpha to GA, defining success metrics, experiment design, meta-analyses, and performance dashboards to de-risk launches and inform roadmap decisions, in close collaboration with Product and PMM teams Advertiser & Agency Impact • Lead advanced marketing measurement and analytics to help advertisers and agencies maximize ROI on Snapchat • Design and implement full-funnel measurement frameworks, including Multi-Touch Attribution, Marketing Mix Modeling, incrementality testing, and experimentation • Analyze large-scale campaign and conversion datasets using SQL and statistical methods to generate actionable insights and optimize media performance • Collaborate with Sales and Marketing teams to translate measurement insights into strategic recommendations for advertisers
Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Responsibilities: • Perform analyses using analytical and statistical tools on large multi-dimensional datasets to provide quantitative support, market understanding and strategic perspective to advertisers • Partner with cross-functional teams to build out measurement agendas, provide data based insights for products in alpha or beta, deliver feedback on data tools in development, etc. • Develop and implement data-pipelines and build data tools to empower Sales teams to access and analyze data independently Based in Amsterdam, Holland then Paris, France
Senior Data Consultant (data & digital marketing) in charge of delivering missions for global leaders in the luxury and FMCG industries. Responsibilities: • Project management of a team of 3 analysts and interns • Framing and delivery of projects (10+ projects) • Account management • Business development - hunting and farming • Clients : LVMH, CHANEL, Shiseido, Zadig & Voltaire, Nestlé, Savencia, Ferrero, Henkel About fifty-five: fifty-five helps brands leverage their data to increase marketing, advertising, and sales effectiveness. We help businesses collect, enrich, and activate their data to find new customers, foster engagement, increase conversion, and drive sales across online and offline channels. We work with our clients to achieve these goals using a combination of consulting, software, and managed services. Co-founded by former Google executives, fifty-five has offices in Paris, London, Hong Kong, Shanghai, New York and Geneva.
Selected projects: Data • Customer analysis & segmentation for media strategy (BigQuery, SQL) • Data migration • Omnichannel KPI framework definition • Dashboard building (Data Studio, PowerBI, Datorama, Tableau) • eCommerce website tracking implementation (Google Analytics & Tag Manager) • UX and web analysis (Contentsquare) • AB testing (AB Tasty, Kameleoon) • CRM performance analysis (Salesforce Marketing Cloud) Media • AdServer migration (Google Campaign Manager) • Adtech environment harmonization (Facebook, Google Ads) • Digital Media Campaigns optimization (Facebook, Instagram) • 5+ training animation on data, media & digital marketing tools
• Managed Data Visualization & BI platform to provide a holistic performance view of eBusiness, global scope including 34 countries and 49 brands. In contact with a wide audience from Senior Marketing Managers to Head of Finance in all markets • Planned product roadmap, set milestones, gathered markets’ needs, defined UI/UX design, built performance dashboard using SQL, conducted data analysis to spot emerging trends • Defined data pipelines & data models architecture unifying various data sources • In charge of external agency relationship including 2 developers • Developed a strong and continuous onboarding plan : webinars animation with 200 attendees, use cases, newsletters, 1:1 custom trainings with brand builders from all countries, conducted 3 days workshops in Ukraine and UK • Number of users went from 0 to 225 in one year, target was 100
• Defined web KPIs in a B2B context • Created reportings and dashboards with Google Analytics • Realised a RFM matrix for a customer loyalty campaign • In charge of managing and optimizing the performance of the weekly newsletter, assisting the communication team through content creation for the blog • Conducted App audit and delivered activable action plan to enhance conversion • Implemented event tracking via Google Tag Manager