Singapore
To be a dream guardian and the doctor I want to be
▣ Personal & corporate financial advisory (life insurance, general insurance, unit trusts) ▣ Estate planning
▣ Achieved Million Dollar Club (MDC) Gold status within 6 months
Regional ABM for Downy (Korea market), Fabric & Home Care ▣ ABM College Winner (Team); Downy (Korea) was awarded Best of Brand Awards (most prestigious brand building award in P&G) in 2017 ▣ Identified consumers' needs and wants for Downy and provided inputs to R&D and the technical team to design the right packaging and formula to win with consumers ▣ Led consumer researches to develop qualified brand concepts, benefits and claims that address consumers’ unmet needs ▣ Led creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of Korean consumers ▣ Developed initiatives' fit-for-use marketing toolkits (copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.), and deployed/guided the local delivery team for execution ▣ Crafted working pricing and promotion strategy in collaboration with multi-functional partners ▣ Worked with technical team to find the best solution of supply chain to manage the product cost within affordable level ▣ Participated in firm planning to set target, supply to building blocks and co-delivered sufficiency for the next fiscal year
Marketing Planning, Marketing Strategy Group, Global Marketing Centre 마케팅기획팀, 마케팅전략그룹, 글로벌마케팅센터 ▣ Overseas implementation of an internal procurement system (BQMS) for the marketing function in more than 40 subsidiaries worldwide (conducted trainings in 6 regions in English and Korean) ▣ Project management: Myanmar emerging market growth strategy ▣ Event management: organized meetings and global conferences for top marketing executives from subsidiaries and regional offices worldwide Online Business, Marketing, Visual Display Business Unit ▣ Developed initiative marketing toolkit (eCommerce content)
Group Strategy 그룹전략팀 ▣ Conducted market research on colour cosmetics in global markets and emerging markets ▣ Made recommendations on AmorePacific’s future direction in the colour cosmetics category