Greater São Paulo Area
Head of strategic partnerships for the creator and gaming ecosystem, and for YouTube Shopping in Brazil. Previously led youth entertainment, educational and health content. Joined Google in 2009 in the sales division, working with large advertisers in the automotive, financial and tourism industries and migrated to YouTube in 2014. Launched YouTube Kids app in Brazil in 2016, bringing to Brazilian families a much more appropriate and fun way for children to watch their favorite videos. In 2020 also brought to the market the new YouTube Learning hub to help users discover different educational content on the platform complementing the academic content curated in partnership with Unesco and offered through YouTube Edu. Graduated in Business Administration from Insper and with a double Master's degree in Marketing Engineering from FIA and Université Pierre-Mendès France, with more than 20 years of business experience.
Leading strategic partnerships for family entertainment, educational and health content in YouTube Brazil.
Development of strategic partnerships for family entertainment and educational content in YouTube Brazil. YouTube Kids product lead in Brazil. YouTube Edu programming and content lead. In 2020 launched two YouTube Orignals in Brazil: "Mulheres que Mudam o Mundo com Nathalia Arcuri" and "Manual do Mundo: Chutando o Balde".
Development of studies on consumer behavior and purchase process for different industries: Automobile, Financial, Tourism, Consumer Goods and Entertainment. Development of sales business strategies, establishing priorities, goals and OKRs Market research coordination from the pre-briefs until final reports
In charge of the production process of Bebê Mais series: storyline, content development, contracts, casting, filming, editing and finalization. Responsible for commercial strategies, distribution and content licensing. Responsible for the content internationalization strategy, managing distribution contracts in Portugal and Latin America. Responsible for brand communication strategy and consumer relationship.
Development of strategic studies for different business units assessing market potential, competition and investment opportunities related to the solvent and surfactant industry.