Raleigh-Durham-Chapel Hill Area
I'm a senior B2B demand generation leader who builds high-impact integrated campaigns that drive revenue growth. I'm currently Demand Generation Lead at Constructor - a Series B high-growth startup named a Leader by Gartner, Forrester and IDC - owning global campaigns and leading demand gen across North America, LATAM and APAC. Previously, I led the demand gen team at ChannelAdvisor, which won three industry awards: Best Measurable ROI and Best ABM Campaign at B2BMX, and Best Use of Content in ABM from the Content Marketing Institute. I've worked across large enterprise, mid-market, scale-up and startup companies. Tech Stack Salesforce, Marketo, Eloqua, HubSpot, 6Sense, Google Analytics, Google Ads, LinkedIn Ads, Salesloft, Outreach, Gong, Qualified, Tableau, Highspot, AI Tools (ChatGPT, Gemini, Claude)
Lead global campaigns and demand generation strategy across North America, LATAM and APAC, partnering with GTM teams to support regional priorities. -Lead the global, multichannel campaign promoting Constructor's Leader recognition in the 2026 Gartner Magic Quadrant for Search & Product Discovery report with cross-functional teams across owned, earned and paid channels. -Own 1:many, full-funnel global demand generation campaigns end-to-end, driving sales qualified opportunities (SQOs) and pipeline growth in collaboration with sales.
Managed global campaigns and supported North America, LATAM and APAC regions. -Led strategy and execution of global multichannel full-funnel demand generation campaigns - paid search, paid social, webinars, email and content marketing - collaborating closely with regional GTM teams. -Built the team's first internal paid media benchmarks using multi-touch attribution, establishing a baseline to evaluate agency performance, campaign effectiveness and budget allocation. -Managed multichannel analyst report campaigns promoting Constructor's Leader recognition by Forrester and IDC.
Drove full-funnel integrated marketing campaigns influencing €1M in pipeline across paid and organic channels, collaborating with ISV, GSI and infrastructure partners. -Led the 2024 Gartner Magic Quadrant for Digital Commerce campaign that generated €800K in marketing-sourced, qualified pipeline in three months and drove year-over-year lead growth. -Drove B2B thought leadership campaign that influenced €200K in qualified pipeline in six weeks. -Managed thought leadership and product-focused campaigns across paid search, paid social, SEO, email, content marketing, social media and webinars, ensuring full-funnel coverage and consistent messaging. Software -Hubspot, Salesforce (SFDC), Highspot, GoToWebinar, Slack, Asana, Jira, Confluence
Recruited by my former manager at Avalara, who moved to ChannelAdvisor (now Rithum) as CMO. Owned North America demand generation strategy across sponsored, paid search, paid social, email, ABM, webinars and customer marketing, managing a team of direct reports and a $1M paid media budget. -Led the ChannelAdvisor demand generation team that won three industry awards: Best Measurable ROI at B2BMX for eCommerce calendar campaigns achieving 1,293% ROI, and Best ABM Campaign at B2BMX and Best Use of Content in ABM from the Content Marketing Institute for 1:few ABM direct mail campaigns achieving 130% ROI. -Led global ABM campaigns for named enterprise and strategic accounts (1:few, 1:1) that influenced $672K in qualified pipeline in 3 months. -Owned agency and contractor relationships with full budget oversight, including spend approval and invoicing. -Drove up-sell/cross-sell campaigns with sales, account management, product marketing, marketing operations and design using email nurtures, landing pages and in-product promotions. -Collaborated with paid media agency on a multichannel global rebrand campaign including channel identification, budget allocation, messaging, content and new website. Software -6Sense, Salesforce, Marketo, Tableau, Salesloft, Google Ads, LinkedIn Ads, Google Analytics, Wordpress, Domo, Zip, Slack, Notion, Asana, Zoom, Canva *ChannelAdvisor was acquired in November 2022 by CommerceHub and rebranded as Rithum in December 2023
Managed end-to-end B2B integrated marketing campaigns for the CertCapture product including email nurtures, content marketing, content syndication, direct mail, events, sales enablement, social media and webinars. In Q116, 89% of pipeline and 70% closed won opportunities were marketing sourced.
-Managed the content for Lenovo Companion app preloaded on all Lenovo Windows 8.1 PCs globally. -Developed the content strategy focused on feature and software awareness and adoption. -Managed the global editorial calendar, freelance writers and budget. -Created scalable processes resulting in a 200% increase in content production. -Enabled revenue tracking in the app for software, accessories and services purchases. -Received two Individual Performance Awards and Ecosystem & Cloud Services President Team Award. -Selected to attend "Young Talent Roundtable" SVP Human Resources.
-Managed web content, lead generation and display media campaigns for Lenovo’s Large Enterprise and Public Sector segments, driving efficiency and growth. -Led content strategy, streamlined production workflows and onboarded new marketing software to improve cross functional collaboration and efficiency. -Secured a 2X budget increase due to strong performance and optimized initiatives, achieving 31% cost savings on blog content and 67% savings by bringing product catalog design in-house.