Ireland
In the business of future-proofing: figuring out what is it that people want and strategising as to how brands and businesses can play a role in meaningfully servicing their needs.
The Broadcasting Sustainability Network (BSN) brings together the radio and television sector, programme-makers and their creative collaborators, as well as representative or statutory bodies supporting radio and television content production. The Network is intended to foster and support sustainability in broadcasting, instigating positive action across society, and to be a forum for collaboration and partnerships.
The Youth Lab is the insights, strategy and planning division of Thinkhouse, specialising in understanding and connecting with 16-35 year olds. The Youth Lab investigates, decodes and translates youth culture, challenging assumptions to redefine goals and identify opportunities, fundamentally creating more value in the relationship between organisations and young people.
Spearheading the development of comprehensive, results-driven digital brand strategies, providing solutions that merge culture and commerce with social media to help brands optimise their digital presence and reach commercial objectives.
Digital Marketing Lecturer at DMI covering topics from planning a digital marketing campaign and digital strategy, to mobile marketing and digital trends.
- Specialised in the development of design, merchandising and content strategies to drive next generation online user experiences. - Key player in new business development, preparing new business proposals and scope-of work documentation. - Led internal creative team and third party partners to shape insights into online community builders and strategic communication drivers across existing and emerging online media channels. - Project managed the development and maintenance of online destinations, tools and applications. Responsibilities included proposal writing, development of creative briefs, project planning, budgeting, client presentations,recruitment of and liaison with third party technology specialists, beta testing, quality control management,content management, customised publishing. - Organised and facilitated client brainstorms and innovation workshops involving senior management. - Led internal brand identity and graphic re-design, with the goal of aligning the company’s internal and externalmessaging across communication channels to improve its corporate image.