New York, New York, United States
I'm a word nerd and a collaborative content marketer with experience in brand, growth, and product marketing. I strive to maintain a balance between art and science.
-Doubled blog output within 1 year, leading to an increase in qualified leads from blog content. Managed freelancer for consistent content delivery. -Interviewed internal experts and clients to develop thought leadership content and case studies for social media. -Led copy and content direction across web, e-mail, organic/paid social, and UX for GTM product launches and growth marketing campaigns.
-Originated and executed strategies for organic social campaigns, such as Stash’s Black Friday campaign, which drove 40k new followers in one week. -Increased engagement rate and CTR across social platforms by 82% and 16%, respectively, between the first and second halves of 2022. -Managed social content calendar and team of four copywriters and designers to drive KPIs on social platforms, which have more than 450K followers.
-Owned the strategy, execution, and data reporting on The Wallet newsletter, which consistently drove a >80% open rate. -Collaborated with product and growth marketing to develop educational emails to drive acquisition and upgrades. -Wrote scripts for social videos and worked with creative team to film, edit, and launch those assets.
-Used SEO best practices to write 3+ data-driven articles per week on business news and financial advice for Stash’s blog. -Wrote copy for Stash’s newsletter—The Wallet—sent to more than 1 million weekly subscribers. -Contributed industry reports to Stash’s monthly newsletter for premium subscribers
-Wrote content that was published on the sites of partners such as Rolling Stone, Variety, People, and Entertainment Weekly to increase site engagement and revenue. -Managed calendar of content projects and compiled results and analytics of such projects for presentation to publishers.
-Purchased ads on Facebook/Instagram and Snapchat for major beauty brand and tracked spending on those ads. -Collected data on completed social campaigns and wrote reports based on that data that were then delivered to the client.