Claire Cellerin

Senior Area Manager, Travel Retail, South-East Asia - Bvlgari Parfums

Singapore

About

Highly motivated and goal-driven professional with 16 years of experience in business development and key account management within the luxury and cosmetics industries. Skilled in driving revenue growth, managing strategic partnerships, and leading cross-functional teams to deliver results.

Experience

  • Senior Area Manager, Travel Retail SEA at Bvlgari
    Feb 2026 - Present · 5 mos

  • Business Development Manager at Coty
    2022 - 2024 · 2 yrs

    Led a $28M USD luxury fragrance portfolio across eight Southeast Asian markets, managing prestigious brands such as Gucci, Burberry, Chloé, Marc Jacobs, and Hugo Boss. Drove distributor partnerships, market strategies, diversion control roadmaps, and business plans to accelerate sales growth and uphold brand excellence.

  • Area Sales Manager at Montblanc
    Feb 2019 - Apr 2022 · 3 yrs 3 mos

    Developed sales strategies for both domestic and travel retail across five Southeast Asian countries, managing over $6M SGD in revenue. Built strong partnerships and led business plans, as well as Sell-in/Sell-out strategies, to support market expansion and strengthen brand presence.

  • Account Director at MaCher Australia
    2016 - 2018 · 2 yrs

    Managed a $1M AUD client portfolio delivering premium promotional packaging for global beauty brands. Led end-to-end project execution, client development, and packaging innovation to drive revenue growth.

  • National Account Executive at L'Oréal
    2016 - 2016 · Less than a year

    Oversaw Sell-in/Sell out performances, in-store activations and visual merchandising for the Consumer Product Division.